Agency

Ogilvy hires former SanDisk PR manager

Aarti Shah July 02, 2009

SAN FRANCISCO, CA; Ogilvy PR Worldwide has hired Rachel Polish as VP of digital strategy for the 360 Digital Influence Group on the West Coast.
 

MS&L offering $100K in pro bono communications to NY nonprofit

Tonya Garcia July 01, 2009

NEW YORK: MS&L is accepting applications for the 2009 Be:Cause Community Connected Award, which offers $100,000 in PR and social media support to a New York metro area nonprofit that focuses on youth and young adults.
 

Changing times have brought new meaning to true PR power

Julia Hood July 01, 2009

Power in the PR industry has typically been defined by the relative prominence and profiles of the client, company, or brands themselves, not always the communicator individually.
 

Habits: Rob Flaherty, president, Ketchum

Rob Flaherty July 01, 2009

Flaherty shares his morning ritual, must-reads, first PR job, and more.
 

Sometimes you just have to be there to best serve a client

Rose Gordon July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 

A little perspective, please

Don Spetner July 01, 2009

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.
 

Beckerman PR acquires Avalanche

Kimberly Maul June 30, 2009

BEDMINSTER, NJ: Beckerman PR acquired Hackensack, NJ-based Avalanche Strategic Communications in move that the firm says will bring its billings up to $6 million.
 

Black Duck Software conducts social media-focused brand awareness effort

Frank Washkuch June 29, 2009

WALTHAM, MA: Black Duck Software, maker of management solutions for open source software, is conducting a brand awareness effort to increase its visibility within the tech sector and its reputation as a thought leader.
 

Kreab Gavin Anderson acquiring Norwegian firm

Tonya Garcia June 29, 2009

OSLO: Kreab Gavin Anderson will acquire Norway's 20/20 Communications.
 

Compelem Strategies opens its doors

Jaimy Lee June 29, 2009

MINNEAPOLIS-ST. PAUL, MN: Compelem Strategies, a Minnesota-based communications firm, announced its launch June 29.
 

Former Ketchum VP Andrews launches social media agency

Frank Washkuch June 29, 2009

ATLANTA: James Andrews, former VP and director of interactive at Ketchum, has left the agency to launch Everywhere, a social media-focused practice.
 

Sitrick and Co. names Bunting regional group managing director

Aarti Shah June 26, 2009

SAN FRANCISCO: Sitrick and Company has named Glenn Bunting group managing director for Northern California and South Florida, effective immediately.
 

Old-fashioned relationships still work, even in a new media age

Tom Biro June 26, 2009

A typical conversation I have with fellow PR pros is about specialization vs. generalization. There are plenty of excellent specialized agency teams or total firms devoted to digital media.
 

Industry profitability might be down, but value is up

June 26, 2009

Just last week a report found that agency profitability is falling, and we know that in-house teams are suffering cutbacks as well.
 

Climate Group hires DKC for NYC September meetings

MacAdam Smith June 26, 2009

NEW YORK: The Climate Group, a nonprofit working to promote governmental and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25.
 

Burson-Marsteller partners with Mikhailov & Partners

Jaimy Lee June 25, 2009

WASHINGTON: Burson-Marsteller will work with Mikhailov & Partners, a Moscow-based communications consultancy, as part of a strategic partnership, the firm said June 24.
 

PJ Inc. acquired by @aquila

Alexandra Bruell June 24, 2009

EAST BRUNSWICK, NJ: Holding company @aquila, which specializes in technology and b2b services, acquired PJ Inc., a New York-based PR and marketing firm.
 

FGX names Duffy & Shanley AOR for Magnivision brand

Frank Washkuch June 23, 2009

SMITHFIELD, RI: Eyewear-maker FGX International recently named Duffy & Shanley AOR for nonprescription glasses brand Magnivision. The work, which began last month, will emphasize consumer-facing brand awareness and social media efforts.
 

Glover Park Group adds Wright

Jaimy Lee June 23, 2009

WASHINGTON: The Glover Park Group named Duane Wright as a VP earlier in June.
 

BioEnterprise taps Marcus Thomas for awareness effort

Jaimy Lee June 22, 2009

CLEVELAND, OH: BioEnterprise, a partnership of Ohio-based healthcare groups, hired Marcus Thomas to help the organization raise awareness about Northwest Ohio's medical device industry.
 

Komen affiliate in Denver hires Metzger

Jaimy Lee June 22, 2009

DENVER: The metropolitan Denver affiliate of Susan G. Komen for the Cure hired Metzger Associates for an 18-month contract, starting in June.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

Turn empty office space into a selling proposition for your firm

Tom Madden June 19, 2009

In this slow and dreary commercial real estate market, there might be a silver lining for PR firms.
 

Dodge builds health technology client roster

Jaimy Lee June 19, 2009

ATLANTA: Dodge Communications added two health technology clients in May, including Greatwater Software and Halfpenny Technologies.
 

Pryor leaves MGM to return to Priority PR

Kimberly Maul June 19, 2009

LOS ANGELES: Jeff Pryor, EVP of corporate communications at Metro-Goldwyn-Mayer Studios (MGM), left his position at the studio to lead Priority PR, effective in April.
 

WE makes more additions to digital group

Aarti Shah June 19, 2009

SEATTLE: Waggener Edstrom has hired David Mahlmann as VP of experience design for its WE Studio D digital group.
 

Entertainment PR VPs to launch new firm

Kimberly Maul June 18, 2009

LOS ANGELES: Lee Ginsberg and Chris Libby joined forces to launch a new boutique PR firm specializing in film and corporate entertainment: Ginsberg Libby.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.
 

US Forest Service launches tween campaign

Jaimy Lee June 17, 2009

WASHINGTON: The US Forest Service and The Advertising Council launched an awareness campaign June 10 targeting tweens and their parents with a goal to encourage kids to spend more time in nature.
 

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