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Agency Launch

Publicis Healthcare works to integrate media across firms

Virgil Dickson January 07, 2013

NEW YORK: Publicis Healthcare Communications Group has launched Publicis Health Media, which will integrate media talent across its firms.

W2O Group launches life sciences PR, ad agency

Virgil Dickson January 06, 2013

SAN FRANCISCO: W2O Group has launched an agency called BrewLife that will focus on helping entrepreneurial and startup healthcare companies create communications strategies.

Former Ruder Finn SVP Pray launches own firm

Lindsay Stein December 26, 2012

BROOKLYN, NY: Andy Pray, former SVP of digital strategy at Ruder Finn, launched his own Brooklyn-based firm earlier this month, known as Praytell Strategy.

H+K's Reineke starts his own shop

Virgil Dickson June 22, 2012

CHICAGO: Gene Reineke has started his own shop called Hawthorne Strategy Group after exiting his post at Hill+Knowlton Strategies. The consultancy is based in Chicago.

Barkley spins off Crossroads PR unit

Virgil Dickson May 07, 2012

KANSAS CITY, MO: Advertising agency Barkley has spun off its PR practice, previously known as Barkley PR/Cause, into a standalone unit called Crossroads.

Former H+K SVP Cox launches own firm

Virgil Dickson February 29, 2012

AUSTIN, TX: Jim Cox, former SVP in the corporate practice at Hill+Knowlton Strategies, has launched his own strategic communications advisory firm called James O. Cox III LLC.

Bender/Helper, Indigo Pearl launch Surround Group

Lindsay Stein February 23, 2012

LOS ANGELES: Bender/Helper Impact and Germany-based Indigo Pearl have teamed up to create The Surround Group, an international alliance of PR, social media, and digital marketing firms.

Di Maria, DeNicola launch The 10 Company

Danielle Drolet January 17, 2012

NEW YORK: Former Peppercom director Valerie Di Maria and Clare DeNicola, former CEO of technology provider Ivans, launched agency The 10 Company on Tuesday.

Ex-Goldman Sachs VP launches MFD Communications

Danielle Drolet September 28, 2011

NEW YORK: Melissa Daly, former VP of corporate communications at Goldman Sachs, has launched MFD Communications, a media and presentation training and consulting firm.

Ruder Finn plans spinoff agency with Peter Finn at helm

Erica Iacono August 17, 2010

NEW YORK: Ruder Finn is considering spinning off a separate agency within the next few months, with co-CEO Peter Finn at the helm.

Mother Nature Network launches PR and advertising agency

Sheelagh Doyle June 17, 2010

ATLANTA, GA: Mother Nature Network, an eco-news website founded by Rolling Stones member, Chuck Leavell, has launched a subsidiary agency to provide environmentally-focused PR, advertising, and digital marketing services.

Michael Perini launches PR firm

Moses Sutton May 06, 2010

WOODLAND PARK, CO: Michael Perini, former executive director of the National Institute of Science, Space and Security Centers at the University of Colorado, launched Perini & Associates, a full-service PR agency.