By all accounts, 2008 was a year filled with both good and bad financial performances. Now, in the midst of a recession, agencies are working harder than ever to make the best of 2009.

Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.

Once a nice add-on, digital prowess is now key to an agency's capabilities. Keith O'Brien reports, and PRWeek staff explore individual agency performance in profiles

The PR industry is flying high after a strong 2005 and a prosperous first quarter in 2006. And, finds Julia Hood, agency CEOs are bullish about their ability to grapple with the new-media environment, the talent situation, and increasing globalization

PR agencies are working towards specialization and differentiation.