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 Agencies

Diverse, complex African PR market primed for growth

May 10, 2013

Africa is a region that is ripe for business, but industry experts say agencies interested in growing their footprints there should focus on local opportunities and talent instead of looking at the continent as one market.
 

Boston PR firms join forces to support bombing victims

May 06, 2013

BOSTON: More than 30 Boston-area PR firms are coming together for a late May charitable event to raise money for the victims of the Boston Marathon bombings.
 

Agency business verdict: must do better

May 03, 2013

It was interesting to see Richard Edelman's response to the long-anticipated FleishmanHillard rebranding earlier this week.
 

Industry faces long road to uniform measurement standards

April 05, 2013

Despite the best efforts of a number of agencies and organizations, the PR industry is still a ways from agreeing on metrics that reflect the value of what it does, client-side and agency leaders tell PRWeek.
 

How can internships be improved to better prepare students and get results for firms?

April 01, 2013

Be up front about what is expected of interns and have a program in place that is consistent from year to year.
 

Essential Guide: Independent agency networks

April 01, 2013

Sarah Shearman finds out everything you need to know about the top global agency partnerships.
 

Is less more when it comes to agency P&Ls?

March 29, 2013

It's that time of year again when the PRWeek team immerses itself completely in the world of PR agencies as we prepare our annual Agency Business Report, which will be published on May 1.
 

Edelman introduces Sprout offer for startups

March 04, 2013

SAN FRANCISCO: Edelman has launched a unit called Sprout to provide PR counsel to early stage startup companies, VCs, and small entrepreneurial ventures.
 

Industry still failing women with compensation disparity

March 01, 2013

The gap between men's and women's compensation in the industry remains, and unfortunately, it's getting worse.
 

Collaboration in demand

Jason Compton February 01, 2013

A more coordinated and integrated slate of services helps agencies march to the same with client needs in today's real-time market.
 

Edelman legacy worth emulating by all PR pros

January 18, 2013

The death of Daniel Edelman has made this a sad week for public relations, but as we mourn a true pioneer it is also an opportunity to celebrate his many achievements and contributions to building the profession.
 

Video: Donnette Dunbar, Dash Media

January 18, 2013

Dash Media CEO Donnette Dunbar speaks with PRWeek editor-in-chief Steve Barrett about Harlem as the next hotspot for creative and PR industries.
 

The PR Week - January 11, 2013

, , January 11, 2013

Steve Barrett, Frank Washkuch, and Brittaney Kiefer discuss agency acquisitions; senior appointment at IBM; Burton joins Brunswick; and CES.
 

Mitchell to spearhead The Dentsu Way in PR

January 04, 2013

As pointed out in PRWeek's Editors' Choice feature in December, every major agency network is scouring the market for acquisitions, both in the PR space but also other areas, especially digital.
 

Lifestyle-driven virtual teams can help retain female talent

Andrea Lekushoff, Broad Reach Communications January 01, 2013

Public relations agencies are in trouble: valued senior practitioners, especially women with children, are resigning.
 

DC unlocked

January 01, 2013

After two years of political gridlock, all eyes are on Capitol Hill's lawmakers as agencies and clients set their sights on achieving change.
 

Video: Dave Senay, Council of PR Firms

December 14, 2012

Fleishman-Hillard president and CEO Dave Senay talks to PRWeek editor-in-chief Steve Barrett about his new role as chairman of the Council of PR Firms.
 

The PR firm of tomorrow is here today

Michael Lasky, Davis & Gilbert December 07, 2012

The PR firm of tomorrow will be organized around the delivery and implementation of big ideas to their clients and stakeholders. This will change what PR agencies do and how they describe their services.
 

Editors' Choice: A world in flux

December 01, 2012

Election, digital, and content creation were the buzzwords of 2012, but as the new year approaches, what trends, companies, agencies, and people will dominate?
 

Technology no replacement for chemistry in slow-to-evolve RFP process

November 30, 2012

Social media and other comms tech sometimes enhance the RFP process, but they have not supplanted face-to-face meetings to determine chemistry between agency and prospective client, say industry leaders.
 

Women in senior roles would bring new energy to agencies

November 30, 2012

PRWeek's Agency Business Report, released each May, is one of the most highly anticipated issues in our calendar year, profiling 50 firms and analyzing the financials of almost 200 others.
 

Fleishman teams up with Bernard Hodes in the UK

November 21, 2012

LONDON: Fleishman-Hillard has partnered with Bernard Hodes in the UK to create a corporate reputation, brand, and talent engagement offering.
 

Agencies feel pinch as clients stare down fiscal cliff

November 16, 2012

As the newly re-elected president and lawmakers confront the so-called fiscal cliff, some corporations have cut back their marketing and PR budgets, citing that and other political and economic factors.
 

Tough task for Diamond in the advertising rough

November 16, 2012

At 2pm on Tuesday afternoon I wrote this as part of the Editors' Choice feature that is running in PRWeek's December print issue: "Industry watchers wonder what Weber Shandwick CEO Harris Diamond's next move will be in the Interpublic empire, especially with so many changes afoot on the advertising side of that network."
 

Agencies: Government PR contracts would survive Romney win

November 02, 2012

Government spending, including the lucrative PR and marketing contracts, is firmly in politicians' crosshairs as this election draws to a close.
 

The British (PR agencies) are coming

October 26, 2012

New York City may be a saturated agency market, but a handful of PR firms from London have opened offices here in recent months citing its growth potential.
 

Effective diversity relies on doing the right things, not just doing things right

Latraviette Smith October 05, 2012

I once read this in a fortune cookie: Before you wonder "Am I doing things right?" ask, "Am I doing the right things?" As we continue the discussion on the effectiveness of different diversity strategies, programs, and impact, these words become particularly germane to the conversation.
 

The shifting tide toward mid-level agencies

Stefan Pollack, The Pollack PR Marketing Group October 05, 2012

It is a given that large companies, with revenue in the billions, have generally flocked to the global PR mega-agencies, citing large pools of the best talent, influential clout, global capabilities (multi-office locations), as well as depth of resources and knowledge base.
 

Independents are global, too

Renzi Stone, Saxum September 26, 2012

In one of my early IPREX meetings in Boston circa September 2008, IPREX had 62 agencies in Europe, Asia, and North America.
 

Independent agency networks are worth the trouble

September 21, 2012

We talk a lot about the top 20 PR agencies here at PRWeek but we are careful not to ignore the great work going on at hundreds of other agencies throughout the US and beyond.
 
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