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Africa

Diverse, complex African PR market primed for growth

Connie Cho May 10, 2013

Africa is a region that is ripe for business, but industry experts say agencies interested in growing their footprints there should focus on local opportunities and talent instead of looking at the continent as one market.

Edelman moves into Africa with Baird's acquisition

Sarah Shearman May 06, 2013

JOHANNESBURG: Edelman is planning to enter the African market through the proposed acquisition of South Africa-based communications consultancy Baird's Renaissance.

Kenya to build agency roster for global PR support

Virgil Dickson January 30, 2013

NAIROBI, KENYA: The Kenya Tourism Board is moving to hire a roster of PR firms to promote the country as a tourism destination worldwide.

Hill+Knowlton launches African expansion plan

John Owens, PRWeek UK January 24, 2013

Hill+Knowlton Strategies is planning to open six offices in Africa as it strengthens its focus on the continent.

Social Media Week expands to Nigeria

Brittaney Kiefer January 02, 2013

LAGOS, NIGERIA: Social Media Week will expand to Africa for the first time in 2013 with an event in Lagos, Nigeria.

Fashion, tourism, and tech are flourishing in Africa

Claudine Moore, C Moore Media August 24, 2012

With positive news in mind, here is a varied list of some interesting insights about contemporary Africa.

Could Africa be the next travel destination?

Claudine Moore, C Moore Media August 22, 2012

Tourism is just one of the tools that can help with the reduction of unemployment, but in order for it to flourish, countries must brand and position themselves in the right way.

Public relations as a tool for African development

Claudine Moore, C Moore Media August 20, 2012

As the dust settles on what has been heralded as one of the most successful Olympic Games in the history of the global event, a few post-Olympic stories are beginning to make headlines.

Stories that must be told

Melissa Waggener Zorkin, Waggener Edstrom Worldwide May 21, 2012

There's an old African adage that says, "For tomorrow belongs to the people who prepare for it today."

'Kony' sequel can't match the original

Frank Washkuch April 25, 2012

Sequels rarely generate the public interest or critical acclaim of the original.

Africa: the final PR frontier

Steve Barrett March 30, 2012

The PR world is abuzz with excitement about the opportunities for growth in global markets such as China, Latin America, India, and Russia, but there is one market that could usurp all these over the next two decades.