Advertising

Integrated efforts call for full participation from the start

Erica Iacono July 01, 2009

This month's feature examines how several companies are approaching the concept of integrated marketing.
 

Yellowbook promotes brand as search tool for small businesses

Frank Washkuch June 22, 2009

UNIONDALE, NY: Yellowbook launched a "Yellowbook Moments" integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

American Airlines targets Hispanics with integrated campaign

Kimberly Maul June 17, 2009

FORT WORTH, TX: American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched June 10.
 

US Forest Service launches tween campaign

Jaimy Lee June 17, 2009

WASHINGTON: The US Forest Service and The Advertising Council launched an awareness campaign June 10 targeting tweens and their parents with a goal to encourage kids to spend more time in nature.
 

Burson-Marsteller launches digital firm

Jaimy Lee June 16, 2009

WASHINGTON: Burson-Marsteller has spun off its digital unit to create Proof Digital Media, a stand-alone digital agency.
 

Bite names new head of NY office

Aarti Shah June 12, 2009

NEW YORK: Bite Communications has named Sean Mills to lead its New York office.
 

Industry group launches education campaign on advertising

Frank Washkuch June 11, 2009

NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.
 

Weber Merritt withdraws FCC protest

Frank Washkuch June 08, 2009

WASHINGTON: Weber Merritt on June 5 withdrew its protest of the Federal Communications Commission's (FCC) award of a $3.5 million account to Burson-Marsteller.
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

GM revs up 'Reinvention' efforts

Nicole Zerillo June 05, 2009

DETROIT: Filing bankruptcy on June 1, General Motors Corp (GM) announced it would downsize its holdings to four key brands and operations. With a leaner "new GM" expected to launch in the next 60 to 90 days, the communications team is presently seeking to inspire consumer confidence with a variety of different PR initiatives.
 

Dominican Republic Ministry of Tourism taps BVK

Beth Krietsch June 05, 2009

MILWAUKEE, WI: The Dominican Republic Ministry of Tourism recently selected BVK to work on a destination marketing campaign for the Puerto Plata region on the north coast of the Dominican Republic.
 

Sharpie taps influencers to broaden product's reach

Tonya Garcia June 05, 2009

Last year, Sharpie, purveyor of markers and other writing instruments, tapped celebrity soccer star David Beckham for an integrated marketing campaign. This year, the company is turning to lesser-known enthusiasts to promote the brand in the US.
 

Newspaper magazines still hold influence despite financial woes

Frank Washkuch June 04, 2009

The woes of the newspaper industry are well documented and severe.
 

Napa Valley Destination Council selects agencies for campaign

Beth Krietsch June 02, 2009

NAPA VALLEY, CA: The Napa Valley Destination Council (NVDC) recently selected YPartnership and Burghardt & Dore for an international PR and marketing campaign.
 

Behr selects Imre as AOR

Beth Krietsch June 02, 2009

BALTIMORE: Behr Professional Products & Services recently named Imre its AOR.
 

American Legacy Foundation launches 2009 'Truth' campaign

Jaimy Lee June 01, 2009

WASHINGTON: The American Legacy Foundation is using an interactive Web site, online games, and media relations to support the kick off of the 2009 "truth" advertising campaign.
 

Context ramps up comms to gain traction for study

May 29, 2009

When the economy collapsed, Context-Based Research Group, an ethnographic research firm, teamed up with sister integrated advertising agency, Carton Donofrio Partners, to create "Grounding the American Dream: A Cultural Study on the Future of Consumerism in a Changing Economy."
 

Mastercard targets Hispanic audience with integrated marketing campaign

Tonya Garcia May 26, 2009

PURCHASE, NY: Mastercard Worldwide has partnered with Univision, the Hispanic Heritage Foundation, and other organizations for a consumer education campaign targeting the US Hispanic market.
 

Chinet brand streamlines marketing mix with new AOR

Nicole Zerillo May 22, 2009

DE SOTO, KS: Chinet, the disposable tableware brand, recently consolidated its marketing efforts by hiring Olson as AOR to support PR, advertising, and Web development.
 

Air New Zealand continues edgy marketing with singles' matchmaking flight

Beth Krietsch May 22, 2009

LOS ANGELES: Air New Zealand recently announced it is holding a 'matchmaking flight' in October 2009 as a way to draw an alternative demographic of travelers to the airline and New Zealand.
 

PricewaterhouseCoopers report: Newspapers must add niche content

Frank Washkuch May 22, 2009

NEW YORK: To increase revenue, newspapers should add niche content offerings to their general news products, according to recommendations released this month by PricewaterhouseCoopers.
 

IPG hires GM exec to oversee holding company's work with carmaker

Frank Washkuch May 20, 2009

NEW YORK: Martin Walsh, currently a senior executive at General Motors (GM), will join the Interpublic Group (IPG) on June 15 as SVP and president of the holding company's GM relationship.
 

Barrett-Jackson names R&R Partners AOR

Beth Krietsch May 18, 2009

LAS VEGAS: Barrett-Jackson Auction Company hired R&R Partners as AOR.
 

Peer39 selects Trylon as AOR

Tonya Garcia May 18, 2009

NEW YORK: Peer39, an online advertising and content monetization platform, has selected Trylon SMR as its AOR.
 

Gannett shutters 'Tucson Citizen'

Frank Washkuch May 18, 2009

MCLEAN, VA: Gannett announced that it is shuttering the print edition of the Tucson Citizen after its May 16 issue.
 

PR pros must continue to advocate for their proverbial seat at the table

Erica Iacono May 15, 2009

At a recent industry event, I had the opportunity to discuss the state of integrated marketing with an advertising agency executive.
 

Valdes-Fauli to leave Jeffrey Group

Kimberly Maul May 14, 2009

NEW YORK: Mike Valdes-Fauli, MD of The Jeffrey Group's New York office, is leaving the agency and has accepted a position with an advertising agency in his hometown in South Florida.
 

GE Healthcare working with Edelman, WagEd on 'healthymagination' launch

Jaimy Lee May 12, 2009

WASHINGTON: GE Healthcare, which launched a global business and marketing initiative called "healthymagination" May 7, is working with Edelman for the US launch. It also enlisted Waggener Edstrom for the Asia and European launches.
 

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