Advertising

HP repackages itself with new ad campaign

Kimberly Maul March 11, 2010

Hewlett-Packard is promoting itself as a broader technology company in a new advertising campaign—HP's first in five years—featuring Flight of the Conchords star Rhys Darby and rapper Dr. Dre.
 

Century 21 hires Mullen as PR and social media AOR

Kimberly Maul March 10, 2010

PARSIPPANY, NJ: Century 21 Real Estate hired integrated advertising firm Mullen as its PR AOR and the company's first social media AOR, after an agency review.
 

Movie studios, iPad generate best buzz in Oscar season

Erica Morris March 08, 2010

CHICAGO: Movie studios and Apple were the big marketing winners from this year's Academy Awards, according to data culled by marketing software provider Alterian.
 

Campbell's updates iconic soup labels

Aarti Shah February 17, 2010

Campbell Soup is altering its iconic soup labels to help increase its soup sales by 2% over the next two years, reports 'The Wall Street Journal.'
 

Marketers turn to contests, events to reach children

Jaimy Lee February 17, 2010

As advertisers are becoming wary about publishing ads in children's magazines, more companies are looking at games, contests, and events to get past concerns about clarity and disclosure, according to a story in The New York Times.
 

Post-Super Bowl social media buzz rewards first-timers

Erica Morris February 16, 2010

Charting mentions of brands on channels like Facebook, Twitter, YouTube, and Flickr, social media management company Vitrue shared its findings with PRWeek on how Super Bowl spots have affected the online conversation in the week after the big game.
 

Pre-game tactics the big winner at Super Bowl

February 12, 2010

Although a number of the ads at this year's Super Bowl were labeled misogynistic or ageist, others dull, the pre-game chatter was deafening leading up to the big game.
 

Cross-industry coalition would protect ideas in review process

February 05, 2010

PRWeek supports the American Association of Advertising Agencies (4A's) decision to protect its member-agencies' ideas during the pitch process.
 

Audi hopes PR, social media tactics extend Super Bowl spot

Kimberly Maul February 02, 2010

HERNDON, VA: Audi of America is using social media tactics to build buzz for its Super Bowl advertising spot, focused around a message about clean diesel and its Audi A3 TDI, which was named "Green Car of the Year."
 

Social engagement is now the big game for building brands

February 01, 2010

Pepsi's recent announcement that it would not advertise its soft drink during this year's Super Bowl shocked and no doubt rankled a few nerves at ad agencies and broadcasters alike.
 

Marketers to spend $8 billion on PR by 2013

Chris Daniels January 28, 2010

NEW YORK: Spending on PR will top $8 billion in the next three years, a hefty 55% increase over 2008 expenditures, according to the annual Veronis Suhler Stevenson (VSS) forecast.
 

Navigating the new world of corporate political spending

Arik Ben-Zvi January 27, 2010

Although pundits are assuming that an avalanche of corporate money is about to be unleashed on the midterm elections, this reasoning belies the complexity of the decision facing companies on whether and how to engage in the election process.
 

International Cricket Council issues RFP

Kimberly Maul January 25, 2010

DUBAI, UAE: The International Cricket Council (ICC) issued an RFP for an official marketing, communications, advertising, and media agency for the ICC Cricket World Cup 2011.
 

Weight Watchers sues Jenny Craig over weight loss comparison

Jaimy Lee January 25, 2010

Weight Watchers filed a lawsuit against Jenny Craig over a TV ad that claimed Jenny Craig users lost twice as much weight as "those on the largest weight loss program," which referred to Weight Watchers.
 

PR concerns could slow corporate spending in elections

Jaimy Lee January 22, 2010

News outlets are already beginning to look at how the Supreme Court's 5-4 ruling to allow corporations to spend an unlimited amount of money in support of political candidates will affect the organizations at the center of the national policy debates.
 

'Times' paywall move provides real opportunity

January 22, 2010

'The New York Times' made news this week when it announced that beginning in 2011, it would start charging frequent visitors to its Web site.
 

Sun Life insurance renames Super Bowl stadium

Erica Morris January 21, 2010

Want a big way to make a splash come Super Bowl Sunday? Purchase the naming rights to the stadium where the big game is set to take place.
 

Report: Health insurers funded Chamber of Commerce's attack ads

Jaimy Lee January 13, 2010

Six of the largest health insurers in the US funded TV ads that attacked the healthcare reform bills in Congress, according to a report in the 'National Journal.' At least one insurer has come out to deny the charges so far.
 

Pepsi readies its Refresh campaign after ditching the Super Bowl

Chris Daniels January 12, 2010

PURCHASE, NY: PepsiCo has launched a multimedia campaign with a robust social media component to support its Pepsi Refresh Project, in which the soft drink company has allocated $20 million toward funding consumer projects.
 

McDonalds drums up excitement for Winter Games

Kimberly Maul January 11, 2010

McDonald's hosted a webcast January 11 to explain its programs and sponsorship of the upcoming Vancouver 2010 Olympic Winter Games.
 

KFC responds: Racist ad was "misinterpreted"

Kimberly Maul January 07, 2010

Several consumers and writers have accused KFC of being racist in a recent Australian advertisement for the brand.
 

Apple purchases mobile ad company Quattro

Erica Morris January 05, 2010

Apple has purchased mobile ad company Quattro Wireless, for a reported $300 million, according to The New York Times.
 

Pilot Travel Centers uses social media to promote its coffee

Kimberly Maul January 05, 2010

KNOXVILLE, TN: Pilot Travel Centers launched its social media presence on December 29, introducing a new awareness campaign around the tagline "best coffee on the interstate."
 

When everybody is a walking ad, there's a heavy price to pay

Rose Gordon January 01, 2010

As the media industry continues its transition to online formats, we're seeing, amid the gloomy closures and layoffs, great creativity in journalism, including tinkering with the business model.
 

News Corp. targets Time Warner in marketing blitz

Kimberly Maul December 18, 2009

News Corp. launched a marketing blitz today, against Time Warner, as part of a dispute over television programming fees, the Wall Street Journal reported.
 

Pepsi drops Super Bowl ads in favor of cause marketing

Kimberly Maul December 17, 2009

After 23 years of advertising during the Super Bowl, PepsiCo is pulling its beverage ads in favor of an upcoming cause marketing program, The Wall Street Journal reported
 

Updated FTC guidelines spur a review of digital strategies

Kimberly Maul December 01, 2009

This summer, marketers and bloggers were on alert about the proposed changes to FTC guidelines on disclosure.
 

Media Two hires former Catevo Group staffers

Kimberly Maul November 16, 2009

After the closing of The Catevo Group last week, Raleigh, NC-based advertising agency Media Two Interactive hired two of the staffers who lost their jobs in the closing: Sheila Connor and Randi Garrett.
 

Michelin Guide solidifies its identity through anonymity

Aarti Shah November 01, 2009

For years, Michelin's anonymous reviewers have been its brand signature.
 

NBA gets Latin flair with éne∙bé∙a

Kimberly Maul October 22, 2009

NEW YORK: The National Basketball Association (NBA) launched a new marketing campaign for Hispanic fans this week called éne∙bé∙a (the Spanish pronunciation of "NBA").
 

Latest News

Popular Topics
Account Win Agency AOR Arts And Entertainment Brief Briefs Campaign Celebrities Consumer Corporate Corporate Communications Crisis Communications Digital Events Government Healthcare Media People Move People Moves Products And Tools Public Affairs Social Media Technology Tourism Travel