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PR firms inch closer to the top prize at Cannes

Lindsay Stein June 17, 2013

CANNES, FRANCE: PR agencies walked away with more Gold and Silver awards at the 2013 Cannes PR Lions than in previous years, but advertising firms still led the way during Monday's awards ceremony.

McCann Melbourne rail safety effort wins Grand Prix

Lindsay Stein June 17, 2013

CANNES, FRANCE: Advertising agency McCann Melbourne won the Grand Prix at the 2013 Cannes PR Lions on Monday for its campaign for Australian rail service Metro Trains Melbourne.

Facebook finally acts on gender-based hate speech

Sarah Shearman May 29, 2013

Facebook has bowed to pressure and agreed to change the way it monitors gender-based hate-speech, following a week of campaigning in which a number of brands pulled their ads from the social network in protest.

Facebook to update guidelines in face of backlash

Nicola Kemp, Marketing May 29, 2013

MENLO PARK, CA: Facebook has admitted its systems to identify and remove hate speech have "failed to work as effectively as we would like" and will review guidelines and update training in the face of a social media backlash.

Nationwide pulls Facebook ads after backlash

Nicola Kemp, Marketing May 28, 2013

Building society brand Nationwide has pulled its advertising from Facebook, following a campaign urging consumers to target advertisers whose ads appear next to content promoting domestic violence.

All content is not equal

Bob DeFillippo, Prudential Financial April 12, 2013

Tanzina Vega's article, "Sponsoring Articles, Not Just Ads, 'Branded Content' On the Web Mingles With Regular Coverage," in The New York Times, on April 8, serves as yet another wake-up call for the public relations industry that the blurring of the lines between paid and earned media is becoming more and more prevalent.

Former Vimeo comms leader joins Celtra

Brittaney Kiefer April 10, 2013

CAMBRIDGE, MA: Mobile advertising company Celtra has brought on former Vimeo director Deborah Szajngarten as VP of marketing communications.

TiVo taps Olson as PR, advertising AOR

Lindsay Stein April 10, 2013

MINNEAPOLIS: TiVo has selected Olson as its AOR for consumer PR, advertising, social media, and digital.

Toyota promotes Avalon to black consumers with spy-themed campaign

Lindsay Stein April 04, 2013

TORRANCE, CA: Toyota has launched a spy-themed initiative promoting the 2013 edition of its Avalon model focused on black consumers.

The PR Week - March 29, 2013

Brittaney Kiefer, Lindsay Stein, Frank Washkuch March 29, 2013

WPP India Ford ad controversy; PRSA's Connect 13 conference; Nike's new Tiger Woods ad; and GSG study on corporations and politics.

Twitter ad revenues to hit $1b next year

Gordon MacMillan, Marketing March 28, 2013

LONDON: Twitter is on course to hit global advertising revenues of $1 billion in 2014, and it will earn $582.8 million this year, according to a report released this week.

Brands ready for marketing guideline revisions

Lindsay Stein March 13, 2013

Social marketing leaders tell PRWeek that updated Federal Trade Commission guidelines will reinforce the importance of transparency and honesty in social media, adding that most firms are ready for the changes.

Ogilvy & Mather taps Nasi as global corp comms lead

Lindsay Stein February 27, 2013

NEW YORK: Ogilvy & Mather has appointed Theresa Nasi as MD of worldwide corporate communications, a newly created role at the advertising agency.

AppNexus brings on RLM Finsbury to tell growth story

Brittaney Kiefer February 26, 2013

NEW YORK: AppNexus has appointed RLM Finsbury as its global AOR as the company expands in the advertising technology space.

Brands' new goal: create the next 'dunk in the dark'

Chris Daniels February 08, 2013

Oreo's acclaimed social media promotion during Super Bowl XLVII's blackout is galvanizing marketers to create of-the-moment, real-time content that takes advantage of major events.

Wrigley recruits Banderas as first global ambassador

John Reynolds, Marketing February 05, 2013

Wrigley is planning to introduce actor Antonio Banderas as the first celebrity brand ambassador for its flagship chewing gum brand Extra.

Brands' Super Bowl work extends far beyond the big game

Frank Washkuch February 01, 2013

Super Bowl Sunday is no longer solely the advertising world's night to shine, nor is it a time for PR practitioners to just sit back and watch the big game.

RIM preps 'biggest' campaign for BlackBerry 10 launch

Matthew Chapman, Marketing January 28, 2013

BlackBerry maker Research in Motion will roll out the biggest marketing campaign in its history to push its new operating system, highlighted by a Super Bowl spot.

ESPN touts 'Cup of Dreams' at start of round three

Maisie McCabe, Campaign December 28, 2012

ESPN is promoting its coverage of the UK's 2012/2013 FA Cup through a multimedia campaign called "Cup of Dreams," which demonstrates how important the soccer tournament is to fans.

Top 10 marketing mishaps of 2012

Nicola Kemp, Marketing December 17, 2012

Thanks to social media, marketing mishaps can go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.

PR industry reacts to social media hype

David Bray, dbray Media December 17, 2012

Agencies and the brands they represent are going social media crazy. Social media channels like Facebook, Twitter, and LinkedIn each present a whole new source of income for PR agencies and brands that are vying for a stronger presence on these social media networks.

Lincoln introduces brand to new set of consumers

Lindsay Stein December 03, 2012

DETROIT: Ford's Lincoln brand kicked off a campaign Monday targeting a new set of consumers.

TrueCar turnaround bid targets consumers, dealers

Brittaney Kiefer November 21, 2012

SANTA MONICA, CA: Vehicle pricing site TrueCar has launched a campaign and website redesign to reposition the company as one that helps both consumers and auto dealers.

McCann out of global HSBC pitch

Daniel Farey-Jones, Campaign November 20, 2012

McCann Erickson is out of the pitch for HSBC's global advertising business, which it said was due to pitching for another unnamed global bank.

Tough task for Diamond in the advertising rough

Steve Barrett November 16, 2012

At 2pm on Tuesday afternoon I wrote this as part of the Editors' Choice feature that is running in PRWeek's December print issue: "Industry watchers wonder what Weber Shandwick CEO Harris Diamond's next move will be in the Interpublic empire, especially with so many changes afoot on the advertising side of that network."

Warner Bros. to stick with 'Dark Knight' ads after shooting

Brittaney Kiefer July 24, 2012

Motion picture studio Warner Bros. did not cancel advertising for 'The Dark Knight Rises' following the Aurora, CO, theater shooting, nor does it plan to, a source close to the matter told PRWeek on Tuesday.

Are we living in the 'Mad Men' era of PR?

Joe Cohen, MWW July 20, 2012

As my Facebook, Twitter, and RSS feeds erupt with stories on how 'Mad Men' may set new records at the Primetime Emmys, it gives reason to pause and think about the show and the era it captures - the "Golden Age of Advertising."