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Social media is changing Super Bowl ad game

Danielle Drolet February 07, 2012

It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.

Carmakers expand news cycle for Super Bowl ads

Chris Daniels February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

Treska names Zelo AOR

Lindsay Stein February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Publicis acquires Russian agency The Creative Factory

Lindsay Stein January 25, 2012

PARIS: Publicis Group has acquired Russian marketing agency The Creative Factory, which will be incorporated into Saatchi & Saatchi Russia.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

PR unaffected by Ogilvy job cuts

Lindsay Stein January 11, 2012

NEW YORK: Ogilvy PR Worldwide has not been affected by job cuts at Ogilvy & Mather that impacted nearly 3% of employees at the ad agency's New York and West Coast offices.

PR is the highest form of flattery

Adrianna Giuliani, Devries PR November 18, 2011

Social media is the best friend of public relations.

Benetton pulls controversial ad hours after debut

Brittaney Kiefer November 17, 2011

Just hours after launching an ad campaign depicting world leaders kissing, Italian clothing company Benetton pulled the ad showing Pope Benedict XVI locking lips with prominent Egyptian imam Sheik Ahmed al-Tayeb.

Cedar Fair names Cramer-Krasselt AOR

Lindsay Stein November 11, 2011

CHICAGO: Amusement and water park company Cedar Fair has selected Cramer-Krasselt as its advertising and PR AOR.

Panel: The PR Challenge and Opportunity

November 09, 2011

In this excerpt from the NEXT Conference 2011 closing panel, Ketchum's Rob Flaherty, Edelman's Richard Edelman and GolinHarris' Fred Cook discuss how PR can earn a seat at many tables.

ChapStick upsets customers twice with racy ad

Frank Washkuch October 28, 2011

ChapStick, and parent company Pfizer, forgot one of the great rules of customer relations this week: "When you're in a hole, stop digging."

Video: Kiki McLean, Porter Novelli

Danielle Drolet October 07, 2011

Danielle Drolet speaks with Kiki McLean, global head of public affairs at Porter Novelli, about the integration of PR and advertising in the upcoming election year.

Move over advertising - let's talk PR

Miles Nadal, MDC Partners October 03, 2011

Those in the marketing and communications fields can feel it. How we perceive and define PR is changing drastically.

Earned media's day has come and PR must take advantage

Peter Granat, Cision North America October 01, 2011

The social Web has pushed earned and owned media into the forefront of the marketing conversation.

Rental cars get a good wrap

Tanya Lewis September 23, 2011

Wrap Media Group communicated its strategy of wrapping rental cars with branding to drive demand among car rental companies and consumers.

Video: Alan VanderMolen, Edelman

Steve Barrett September 23, 2011

PRWeek's Steve Barrett talks to Edelman's Alan VanderMolen about the agency's research business and PR's growth during an economic downturn.

The endless well of creative inspiration

Brad Buyce, Coyne PR September 21, 2011

"We're looking for big ideas." I would guess I've heard that phrase from clients and colleagues 1,500 times over the last 20 years.

One more lesson from big brother

Brad Buyce, CoynePR September 19, 2011

As a younger sibling, I always struggled to equal my big brother - to run faster, win the driveway game of H.O.R.S.E. or bring home a better report card.

The PR Week - September 16, 2011

September 16, 2011

Steve Barrett, Danielle Drolet and Lindsay Stein discuss Publicis' acquisition of Schwartz Communications; blurred lines between advertising and PR; MWW Group's account win; brand opportunities during New York Fashion Week.

Erwin Penland moves to NYC and ramps up PR

Lindsay Stein September 15, 2011

GREENVILLE, SC: Full-service marketing firm Erwin Penland is moving into advertising agency Hill Holliday's New York City office and expanding its PR efforts.

PR shops still playing catch-up on digital

Steve Barrett September 01, 2011

With Omnicom, Interpublic Group, Publicis, Havas, and now WPP all having reported first-half trading figures for 2011, the financial results season is over and it is time to draw some conclusions.

How PR can flourish for another 100 years

Larry Weber, Racepoint Group September 01, 2011

The debate is over. Social media has transformed the media landscape and practice of PR.

Competing for the PR dollar

Chris Daniels September 01, 2011

Ad agencies are offering PR services as part of the integrated solutions clients are increasingly demanding.

Nivea ad targeting African Americans gets creamed

Matthew Schwartz August 24, 2011

A recently pulled ad by Nivea USA reminds consumers there is still a lot of work to be done to address a lack of diversity in marketing and marketing services.

PR pros weigh in on Burger King's decision to drop the 'King'

Lindsay Stein August 23, 2011

MIAMI: Burger King's decision to drop the King mascot was applauded by PR executives, who said the fast food chain needs to shift its marketing strategy to promote its healthier food options.

Fleishman pitches Perdue as a fully integrated agency

Lindsay Stein August 03, 2011

NEW YORK: Fleishman-Hillard is looking to expand from its role as Perdue Farms' marketing PR and social media AOR into providing consolidated advertising, digital, and social media representation for the company.

Ad agencies dominate Cannes Lions awards

Ilya Leybovich June 21, 2011

The winners of the PR awards at the Cannes Lions International Festival of Creativity were announced this week. As in previous years, ad agencies dominated the field.

Google confirms Admeld acquisition

Beth Krietsch June 13, 2011

MOUNTAIN VIEW, CA: After much speculation last week, Google confirmed its purchase of Admeld, developer of a real-time bidding ad optimization platform that helps publishers obtain the best price for their ad-buys.