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GM shifts to content creation strategy on Facebook

Chris Daniels May 24, 2012

GM's decision to stop buying advertising on Facebook and pass on running spots during next year's Super Bowl signals that the automaker will emphasize content creation and customer service on social media.

"Everyone else is doing it" is no social strategy

Tom Biro, Allison+Partners May 24, 2012

Just before Facebook's much ballyhooed IPO a week ago, news got out that General Motors would be pulling its ad spend from the social network, causing quite a bit of discussion about Facebook's revenue potential and, more importantly, how digital advertising activities should fit into the marketing mix.

The PR Week - May 24, 2012

Gideon Fidelzeid, Lindsay Stein, Frank Washkuch May 24, 2012

Gideon Fidelzeid, Frank Washkuch, and Lindsay Stein discuss attacks on the Affordable Care Act campaign; Procter & Gamble's restructured comms; Facebook's IPO; and GM's ad spending.

GM's turn from Super Bowl ads creates PR opportunities

Lindsay Stein May 22, 2012

DETROIT: General Motors' decision to halt its Super Bowl and Facebook advertising will create more opportunities for the automaker to use traditional PR and social media to promote its brands.

The evolution of PR to digital communications

Sabrina Horn, Horn May 11, 2012

Public relations is going through fundamental shifts that will change how we think about and utilize it forever.

Cramer-Krasselt: Agency Business Report 2012

May 08, 2012

Cramer-Krasselt bills itself as a full-service integrated marketing and communications agency.

Bank of America sticks with Weber, Emanate, Burson

Lindsay Stein May 04, 2012

CHARLOTTE, NC: Bank of America will continue to work with PR agencies Weber Shandwick, Emanate, and Burson-Marsteller, despite switching its global advertising account from Omnicom's BBDO Worldwide to a dedicated team assembled by WPP.

Linear advertising now looks as old-fashioned as the Masters

May 01, 2012

This year's Masters golf tournament became mired in controversy because one of the three commercial and media partners of the legendary golf tournament, IBM, now has a female CEO.

Too many ad execs think like Don Draper about PR

Patrick Slevin, Hill+Knowlton Strategies April 27, 2012

In today's fractured and explosive media age, public relations has surpassed advertising as the integrated communications and strategic counselor to clients, and Mad Men's Don Draper doesn't like it.

Always make room for ideas such as Homeless Hotspots

Bernadette Casey April 01, 2012

BBH's Homeless Hotspots effort enlisted about a dozen homeless people to man South by Southwest wearing Homeless Hotspots T-shirts and providing a high-quality connection on 4G devices for a donation.

The secret to being relevant

Andrea Coville, Brodeur March 19, 2012

If you don't find this post relevant, you'll stop reading any second. So how can I make you stay? I need to give you something you'll feel in your bones and in your heart, and that you'll need to share with your friends.

Suggestion for a better 'homeless hotspot'

Rose Gordon March 13, 2012

If you subscribe to the theory that all press is good press, then maybe a "homeless hotspot" is right up your alley.

PR 3.0: Changing agencies in a changing business world

Margery Kraus, APCO Worldwide March 09, 2012

When the global economy took a turn for the worse, many C-level executives decreased their investments in PR, marketing, and advertising.

How to read the marketing warning signs

Jim Joseph, Cohn & Wolfe March 05, 2012

How many times have you looked at a marketing program and said to yourself, "That will never work?" Sure enough, it quickly gets bashed in social media, is pulled off the market, and then written up as a disaster in the trade press.

Social beats ads for building corporate rep numbers

Lindsay Stein February 24, 2012

Advertisements have less of an impact on corporate reputation than social media or news stories, according to previously unreleased statistics from the 2012 edition of the Harris Interactive Reputational Quotient study.

The PR Week - February 17, 2012

February 17, 2012

Steve Barrett, Rose Gordon, and Frank Washkuch discuss Social Media Week; management changes at Edelman; Pinterest; APCO Worldwide's acquisition; and Social@Ogilvy.

PR heritage/skills can supercharge marketing's future

Steve Barrett February 15, 2012

I've written many times about the need for agencies to evolve rapidly to take advantage of the opportunities afforded by social media to deliver more compelling strategies to their clients.

The PR Week - February 10, 2012

February 10, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss lessons from the Susan G. Komen fiasco; comms strategies behind Super Bowl ads; tax compliance; and Groupon's future.

Social media is changing Super Bowl ad game

Danielle Drolet February 07, 2012

It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.

Carmakers expand news cycle for Super Bowl ads

Chris Daniels February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

Treska names Zelo AOR

Lindsay Stein February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Publicis acquires Russian agency The Creative Factory

Lindsay Stein January 25, 2012

PARIS: Publicis Group has acquired Russian marketing agency The Creative Factory, which will be incorporated into Saatchi & Saatchi Russia.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

PR unaffected by Ogilvy job cuts

Lindsay Stein January 11, 2012

NEW YORK: Ogilvy PR Worldwide has not been affected by job cuts at Ogilvy & Mather that impacted nearly 3% of employees at the ad agency's New York and West Coast offices.

PR is the highest form of flattery

Adrianna Giuliani, Devries PR November 18, 2011

Social media is the best friend of public relations.

Benetton pulls controversial ad hours after debut

Brittaney Kiefer November 17, 2011

Just hours after launching an ad campaign depicting world leaders kissing, Italian clothing company Benetton pulled the ad showing Pope Benedict XVI locking lips with prominent Egyptian imam Sheik Ahmed al-Tayeb.

Cedar Fair names Cramer-Krasselt AOR

Lindsay Stein November 11, 2011

CHICAGO: Amusement and water park company Cedar Fair has selected Cramer-Krasselt as its advertising and PR AOR.

Panel: The PR Challenge and Opportunity

November 09, 2011

In this excerpt from the NEXT Conference 2011 closing panel, Ketchum's Rob Flaherty, Edelman's Richard Edelman and GolinHarris' Fred Cook discuss how PR can earn a seat at many tables.