advertising spend

Despite ad spend slowdown, PR spend outlook strong

June 16, 2011

NEW YORK: Interpublic's Magna Global unit downgraded its outlook for US ad spending this year to 2.9% from an initial forecast of 3.1%.
 

Ad spend on social networks is increasing

September 25, 2009

The Nielsen Company reported that estimated online advertising spend on the top social network and blogging sites was $108 million in August 2009, a...
 
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