Adrian Brune

NEW YORK: NBC Olympics has teamed with Johnson & Johnson and iVillage to host "The Family Room," a Web site and multimedia experience that follows the journeys of eight athletes as they attempt to qualify for the 2008 Beijing Games.

Though celebrity-hunting season doesn't start or end with the Oscars, the glitzy event signals a free-for-all on the VIP scene, with icons like Jake Gyllenhaal or sister Maggie smiling for the cameras, downing choice drinks, and leaving with the latest swag.

Turns out, after all the sturm und drang last spring about Prince Harry serving in the Middle East, Prince Harry served in the Middle East - and now he has to leave.

BLOOMINGTON, IL: The principals behind a State Farm Insurance-sponsored, weight-loss Web site are behind the launch of a grassroots push to coach Americans, especially blacks, into losing a collective 50 million pounds.

BEVERLY HILLS, CA: California cosmetics company Alessi Skin Care has kicked off a campaign to help promote its new domestic violence foundation. The initiative aims to raise awareness about the problem and help rehabilitate victims.

Though he has survived it thus far, The New York Times article could still prove to be an albatross

When Brian Eley, a seasoned television PR pro, decided to make the jump from The Learning Channel to Animal Planet, he knew the job might throw him in the middle of the jungle - just not on the first day.

NEW YORK: The French Government Tourist Office and the Martinique Promotion Bureau kicked off a campaign and travel essay contest to drive winter-wary bloggers to the French Caribbean Island of Martinique.

NEW YORK: The makers of Smirnoff vodka have launched a campaign pairing three old-school rappers with contemporary MCs to create new versions of iconic hip-hop songs - and matching drinks.

CHARLOTTE, NC: Last weekend's Daytona 500 followed a year-long push aimed at tuning up racing's reputation and painting some new stripes on the event's image.