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 Account Win

Avocados from Mexico hires Ketchum, Arnold as AORs

May 23, 2013

NEW YORK: Avocados from Mexico Inc. has brought on Ketchum and creative agency Arnold Worldwide to serve as PR and integrated AORs, respectively, following a competitive review that started with 52 agency proposals.
 

Philadelphia transit group plans security campaign

May 23, 2013

CAMDEN, NJ: A coalition of greater Philadelphia mass-transit organizations has picked Oxford Communications to support a public security awareness program.
 

Ubersense selects M&C Saatchi PR as AOR

May 23, 2013

NEW YORK: Video analysis company Ubersense, which helps athletes improve their athletic abilities, has selected M&C Saatchi PR as AOR.
 

TJX's HomeGoods picks Edelman as AOR after review

May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.
 

Late July Organic Snacks taps Haberman

May 17, 2013

MINNEAPOLIS: Late July Organic Snacks has appointed marketing agency Haberman to oversee the company's social marketing expansion and its 2013 campaign.
 

Diono taps Current

May 16, 2013

CHICAGO: Child car-seat manufacturer Diono has selected Current Lifestyle Marketing as AOR for PR.
 

Luca wins Meliá Hotels' global comms work

John Owens, PRWeek UK May 15, 2013

LONDON: Spanish hotels group Meliá Hotels International has brought on Luca as it consolidates its global comms work.
 

KEF America hires Waggener Edstrom to reach new demographic

May 15, 2013

MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.
 

Pegasus called in for Soft & Gentle and Cuticura brands

Loulla-Mae Eleftheriou-Smith, PRWeek UK May 13, 2013

LONDON: Keyline Brands has brought on Pegasus to handle a major consumer PR drive for two of its personal care brands, Cuticura and Soft & Gentle.
 

Travel To Go brings on GBG & Associates

May 09, 2013

SAN DIEGO: Membership vacation services company Travel To Go has selected GBG & Associates as its PR agency partner.
 

HHS-backed Lupus Initiative hires Kyne for promo push

May 09, 2013

NEW YORK: The Lupus Initiative has hired Kyne following a competitive RFP process to promote its new curriculum for US medical professionals.
 

Pret A Manger names Sharp first US comms AOR

May 09, 2013

NEW YORK: UK-based restaurant chain Pret A Manger has selected Sharp Communications as its first PR AOR in the US as it expands its business in the country.
 

Hilton names HL Group global AOR for luxury brands

May 08, 2013

MCLEAN, VA: Hilton Worldwide has selected HL Group as global AOR for its luxury Waldorf Astoria and Conrad Hotels & Resorts brands following a competitive review.
 

LoJack names Matter AOR

May 07, 2013

CANTON, MA: LoJack, a maker of tracking and recovery systems for stolen cars, has appointed Matter Communications as its PR AOR.
 

State Department hires support firm for Indonesia

May 07, 2013

JAKARTA, INDONESIA: The US State Department has awarded PT Ganesha Aggies Jaya a contract for just under $3 million for communications support for the @america public outreach center in Jakarta.
 

New York Cosmos brings on M&C Saatchi PR for gala

May 07, 2013

NEW YORK: Professional soccer club the New York Cosmos has selected M&C Saatchi PR to handle its August 1 gala to benefit nonprofit Help USA.
 

TheSuitest taps JS2 Communications as AOR

May 07, 2013

LOS ANGELES: Hotel search engine TheSuitest has selected JS2 Communications as AOR.
 

Nokia selects C&W for global account

May 06, 2013

ESPOO, FINLAND: Nokia has selected Cohn & Wolfe as its agency partner for global communications support.
 

Sport Chalet brings on Formula PR

May 06, 2013

LOS ANGELES: Sporting goods company Sport Chalet has selected Formula PR as AOR following a review.
 

Plusoptix brings on Ruane Communcations

May 03, 2013

ATLANTA: Medical eye care device developer, manufacturer, and distributor Plusoptix has selected Ruane Communications as its PR agency partner.
 

REM taps Blaze for US Converse Eyewear account

May 02, 2013

SUN VALLEY, CA: REM Eyewear has selected Blaze PR as AOR in the US for its Converse brand's optical and sunglass lines, following a competitive review.
 

Sanuk chooses MWW as AOR

May 02, 2013

LOS ANGELES: Footwear brand Sanuk, a division of Deckers Outdoor, has selected MWW as AOR.
 

Association of Volleyball Pros taps M&C Saatchi PR

May 02, 2013

NEW YORK: The Association of Volleyball Professionals has selected M&C Saatchi PR as its AOR for the US.
 

Ogilvy cuts DC staff due to federal spending slowdown

May 01, 2013

WASHINGTON: Ogilvy Public Relations has reduced its staff in Washington as federal purse-strings tighten.
 

ComiXology picks 360 as first public relations AOR

April 29, 2013

NEW YORK: Digital comics platform comiXology has selected 360 Public Relations as its first AOR following a competitive review.
 

UNESCO brings on Wyatt Brand for cultural project

April 24, 2013

NEW YORK: The United Nations Educational, Scientific, and Cultural Organization has hired Wyatt Brand to work with One Story Productions on a global awareness-building campaign for the International Fund for Cultural Diversity.
 

Marriott picks Grey New York as PR agency of record

April 24, 2013

BETHESDA, MD: Marriott Hotels & Resorts has named Grey New York its PR AOR as it revamps its brand to appeal to younger consumers.
 

MWW wins $25m New Jersey tourism marketing pact

April 23, 2013

TRENTON, NJ: The state of New Jersey has selected MWW to convey to national and local audiences that it is "open for business" despite the catastrophic damage Hurricane Sandy caused last year. The contract is worth $25 million.
 

AtlantiCare selects ab+c as AOR

April 22, 2013

WILMINGTON, DE: AtlantiCare, a New Jersey healthcare organization, has hired ab+c as its AOR.
 

Veterans Affairs Dept. enlists District to tout apps

April 19, 2013

WASHINGTON: The Department of Veterans Affairs has hired District Communications to implement outreach and strategic internal and external communications for a series of upcoming mobile health applications.
 
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