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Account Win

Child's Play adds Gund to client roster

Lindsay Stein February 07, 2012

NEW YORK: Child's Play Communications has added plush toy manufacturer Gund to its client roster.

5W adds Rewarding Student Commitment to roster

Lindsay Stein February 06, 2012

NEW YORK: 5W Public Relations has added college preparatory company Rewarding Student Commitment to its corporate client roster.

Charlotte Minority Economic Development group hires VK Fields

Danielle Drolet February 06, 2012

CHARLOTTE, NC: The Charlotte Minority Economic Development Initiative has hired VK Fields & Co. Public Relations as its AOR.

Fresh Produce taps Susan Magrino as AOR

Lindsay Stein February 06, 2012

BOULDER, CO: Sportswear and casual apparel retailer Fresh Produce has selected Susan Magrino Agency as its AOR.

Silver Touch hires KCSA for IR support

Danielle Drolet February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.

Treska names Zelo AOR

Lindsay Stein February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.

Lithium Technologies hires Bite as global AOR

Beth Krietsch February 02, 2012

SAN FRANCISCO: Lithium Technologies, a social customer-service software developer, has hired Bite Communications as global AOR, following a competitive agency search.

NJFPR adds four travel clients to roster

Lindsay Stein February 01, 2012

NEW YORK: Nancy J. Friedman Public Relations has added four travel and tourism accounts to its client list.

Ecosphere Technologies taps ICR for IR, PR

Danielle Drolet February 01, 2012

STUART, FL: Ecosphere Technologies, a developer of wastewater-treatment services for industrial markets, has hired ICR to handle its investor relations and PR efforts.

LendingTree names Peppercom AOR

Danielle Drolet February 01, 2012

NEW YORK: LendingTree has hired Peppercom as its AOR with the goal of providing greater support for its consumer and financial communications.

Atkins taps MWW as AOR

Lindsay Stein January 31, 2012

DENVER: Weight-loss company Atkins Nutritionals has selected MWW Group as its AOR to re-educate consumers about its low-carbohydrate food program.

Blaze PR adds SnoBar to client roster

Lindsay Stein January 31, 2012

LOS ANGELES: Frozen cocktail company SnoBar has hired Blaze PR to raise awareness of its brand and to assist with market expansion.

GM hires Vox Collective for Hispanic PR

Danielle Drolet January 30, 2012

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market.

Caribou Coffee taps Ruder Finn as AOR

Lindsay Stein January 27, 2012

MINNEAPOLIS: Caribou Coffee has selected Ruder Finn as its AOR following a competitive selection process.

Response Mine Interactive retains Trevelino/Keller

Lindsay Stein January 24, 2012

ATLANTA: Response Mine Interactive (RMI), a digital agency specializing in direct response marketing and SEO, has selected Trevelino/Keller as its marketing communications AOR.

Glidden taps Emanate as first PR AOR

Lindsay Stein January 23, 2012

STRONGSVILLE, OH: AkzoNobel Paints has selected Emanate PR as the first AOR for its Glidden Paint brand, following an RFP process.

Foraco taps Fleishman-Hillard as AOR

Danielle Drolet January 23, 2012

TORONTO: Drilling services provider Foraco has hired Fleishman-Hillard as AOR.

Clearpoint adds Zodiac Pool Systems to roster

Danielle Drolet January 20, 2012

SAN DIEGO: Zodiac Pool Systems, a pool equipment company, has hired Clearpoint Agency as its AOR.

Astor Group hires 5W

Danielle Drolet January 20, 2012

NEW YORK: 5W Public Relations has added advisory firm Astor Group to its client roster.

Elizabeth Arden taps Lippe Taylor as AOR

Lindsay Stein January 19, 2012

NEW YORK: Cosmetics company Elizabeth Arden has selected Lippe Taylor as its first AOR to handle the brand's consumer PR efforts.

LifeSpan taps Adam Ritchie Brand Direction as AOR

Lindsay Stein January 19, 2012

SALT LAKE CITY: Fitness equipment manufacturer LifeSpan has selected Adam Ritchie Brand Direction as its AOR.

LG Display taps Burson for global PR

Lindsay Stein January 16, 2012

SEOUL, SOUTH KOREA: LCD panel maker LG Display has selected Burson-Marsteller to lead its global PR efforts after a review.

Ikea retains Lippe Taylor for corporate work

Lindsay Stein January 16, 2012

PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency following a competitive review.

March of Dimes hires House of Success for preemie campaign

Virgil Dickson January 16, 2012

NEWARK, NJ: The March of Dimes has hired House of Success, a lifestyle brand relations firm, to launch a strategic PR and brand campaign for the "Healthy Babies are Worth the Wait" program and to educate African-American women about the risks of pre-term births.

Kanon Organic Vodka names Stuntman AOR

Lindsay Stein January 13, 2012

NEW YORK: Kanon Organic Vodka has selected consumer lifestyle agency Stuntman as its PR AOR with plans to create an integrated US campaign for the brand.

Dickies taps Zeno Group as AOR

Lindsay Stein January 13, 2012

FORT WORTH, TX: Work apparel manufacturer Williamson-Dickie has selected Zeno Group as AOR for its Dickies brand after an RFP.

The PR Week - January 13, 2012

January 13, 2012

Steve Barrett, Frank Washkuch, Danielle Drolet and Lindsay Stein discuss Edelman's newly created agency for Kellogg; Tony Blankley's death; updates on the California High-Speed Rail Authority account; the 2012 International Consumer Electronics Show; and ICR XChange.

Edelman creating K Group to avoid Quaker conflict

Lindsay Stein January 12, 2012

CHICAGO: Edelman created the K Group Public Relations Company, an agency dedicated exclusively to its new Kellogg account, to avoid potential client conflicts, particularly those with the PepsiCo Quaker brands.