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Miami Visitors Bureau issues RFP for digital AOR

Beth Krietsch August 03, 2011

MIAMI: The Greater Miami Convention and Visitors Bureau (GMCVB) has issued an RFP for a digital AOR.

Waggener Edstrom to part ways with BMC Software

Steve Barrett July 29, 2011

HOUSTON: Waggener Edstrom will not re-pitch the BMC Software account when its five-year global AOR contract comes to an end in October.

Sony Electronics hires Atomic PR as AOR

Beth Krietsch May 18, 2011

SAN DIEGO: Sony Electronics recently selected Atomic PR as its US agency of record for PR and social media.

Edelman beats digital shops in review to become VW social media AOR

Alexandra Bruell April 29, 2011

LOS ANGELES: Volkswagen named Edelman its social media AOR, following a competitive review with a number of digital and creative shops.

AMD selects Edelman for multimillion-dollar account

Alexandra Bruell April 20, 2011

SUNNYVALE, CA: Advanced Micro Devices (AMD) hired Edelman as its US AOR, following a competitive review that began earlier this year. Sources close to the review confirmed a budget of $5 to $8 million dollars.

Weber Shandwick retains Army account as part of McCann win

Alexandra Bruell April 01, 2011

FORT KNOX, KY: The US Army retained AOR McCann Worldgroup which encompasses an IPG network including Weber Shandwick.

Redbox taps Zeno as online video rental category heats up

Alexandra Bruell March 28, 2011

CHICAGO: Redbox is fine-tuning its communications approach as both business and competition continue to grow in the on- and off-line video rental service arena.

AOL names Shift its AOR

Alexandra Bruell March 17, 2011

NEW YORK: AOL hired Shift Communications as its AOR, confirmed Lauren Hurvitz, AOL's head of communications.

Weber Shandwick wins RightNow account

Lindsey Siegriest March 10, 2011

SAN FRANCISCO: RightNow Technologies hired Weber Shandwick as AOR after a competitive review.

Kmart issues RFP for fashion account

Alexandra Bruell March 04, 2011

NEW YORK: Kmart issued an RFP in search of an agency to support its ongoing fashion and lifestyle initiatives.

MSLGroup retains Heineken USA brands following review

Alexandra Bruell March 03, 2011

NEW YORK: MSLGroup retained its Heineken and Heineken Light PR accounts, which went up for review over eight weeks ago, confirmed Tara Carraro, senior director of corporate communications at Heineken USA.

Skyy Vodka issues RFI in search of new AOR

Alexandra Bruell February 22, 2011

SAN FRANCISCO: Skyy Vodka issued an RFI to ten firms as it searches for an AOR to support a new marketing campaign and strategy targeting Millennial consumers.

LiveOps selects Burson-Marsteller

Jason Shuffler January 28, 2011

SANTA CLARA, CA: Call center cloud-computing company LiveOps hired Burson-Marsteller as its AOR.

Eggland's Best hires Coyne as its AOR

Alexandra Bruell January 25, 2011

PARSIPPANY, NJ: Eggland's Best named Coyne PR its AOR, following a review that included four-year incumbent Weber Shandwick, confirmed CEO Charles Lanktree.

Keurig in midst of agency review

Alexandra Bruell January 21, 2011

READING, MA: Keurig, known for its single-cup beverage brewing products, issued an RFP with plans to complete the process by March 1.

Kellwood hires Kaplow as AOR for Baby Phat brand

Alexandra Bruell December 20, 2010

NEW YORK: Fashion brand Baby Phat hired Kaplow as its AOR following an informal review.

PepsiCo retains Ruder Finn for Mountain Dew

Alexandra Bruell December 14, 2010

NEW YORK: PepsiCo hired Ruder Finn as its retained PR agency for the Mountain Dew brand, following a competitive review.

Match.com finds chemistry with new AOR

Alexandra Bruell November 23, 2010

DALLAS: Match.com, including its Chemistry.com brand, hired DKC as its AOR, following an informal review that began in late September.

Dyson hires M Booth as AOR

Alexandra Bruell November 18, 2010

CHICAGO: UK-based Dyson hired M Booth as its US AOR, following a competitive review that began this summer.

Overstock.com hires Shift

Alexandra Bruell October 15, 2010

SALT LAKE CITY, UT: Overstock.com hired Shift Communications as its US PR agency, following a competitive review.

The Limited hires Paul Wilmot as AOR

Alexandra Bruell October 14, 2010

NEW ALBANY, OHIO: The Limited Stores named Paul Wilmot Communications its AOR for all media relations, consumer PR, and strategic information planning, effective in September.

Pitney Bowes taps Shift for Business Insight PR

Kimberly Maul September 30, 2010

STAMFORD, CT: Pitney Bowes hired Shift Communications, effective October 1, ending its months-long review process.

Hilton HHonors in review; C&W declines pitch

Alexandra Bruell September 28, 2010

MCLEAN, VA: Hilton launched a review for an agency to provide communications support for the Hilton HHonors guest-loyalty program.

TCBY hires Trevelino/Keller for yogurt brief

Alexandra Bruell August 09, 2010

SALT LAKE CITY, UT: Frozen yogurt company TCBY named Trevelino/Keller Communications Group its AOR as it looks to regain relevance in an evolving product category.

Unicef picks PMK-BNC as AOR

Kimberly Maul July 09, 2010

NEW YORK: The US Fund for Unicef hired PMK-BNC as AOR, effective August 1, pending budget approval from its board.

Welch's issues RFP for US AOR

Alexandra Bruell July 08, 2010

CONCORD, MA: Welch's, the leading manufacturer and marketer of grape-based products, issued an RFP for an AOR in the US.

CNN decision to drop AP raises questions

Chris Daniels June 25, 2010

The move could be a sign that it's possibly gearing up to compete with the wire service.

CA selects H&K and Access for new PR push

Aarti Shah April 02, 2010

NEW YORK: IT management software company CA has selected Access Communications to handle its product PR and Hill & Knowlton for corporate PR. The agency selections follow a competitive search that began late last year.