Account Change

Sony PlayStation hires Voce, Access/Ketchum

Aarti Shah March 16, 2010

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.
 

Citrix Online taps Atomic PR

Aarti Shah March 12, 2010

SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.
 

Discover enlists Burson as global AOR

Rose Gordon March 03, 2010

CHICAGO: Discover Financial Services has hired Burson-Marsteller as its global AOR following a competitive pitch.
 

World Triathlon Corp. teams with Ketchum to sustain growth

Kimberly Maul February 24, 2010

TAMPA, FL: The World Triathlon Corporation (WTC), which runs events such as the Ironman, Iron Girl, and IronKids, hired Ketchum Sports & Entertainment (KSE) as its global AOR, effective February 1.
 

Hilton Hotels names Murphy O'Brien global AOR

Alexandra Bruell February 16, 2010

MCLEAN, VA: Hilton Worldwide has hired Santa Monica-based Murphy O'Brien as its global AOR for the Hilton Hotels brand, following a restructuring that combined its US and international marketing groups.
 

MapQuest selects agency for new direction

Aarti Shah February 11, 2010

DENVER: AOL has selected 104 West Partners as AOR for MapQuest, to reenergize the brand.
 

Schneider Electric consolidates with Text 100

Aarti Shah February 02, 2010

NEW YORK: Schneider Electric (SE) has consolidated its North American PR agencies under Text 100, expanding the tech agency into the energy arena.
 

Yahoo selects DKC as b-to-b AOR

Aarti Shah January 27, 2010

SUNNYVALE, CA: Yahoo has selected DKC as its b-to-b AOR for a six-figure monthly retainer, according to Eric Brown, SVP of global communications for Yahoo.
 

SanDisk selects H&K to drive lifestyle push

Aarti Shah January 27, 2010

MILPITAS, CA: SanDisk has selected Hill & Knowlton as its consumer AOR, several months after enlisting the agency as its corporate AOR.
 

Nutrisystem taps MWW as AOR

Kimberly Maul January 25, 2010

HORSHAM, PA: Nutrisystem, the weight loss company, hired MWW Group as its AOR, effective January 1, the agency confirmed.
 

Hotels.com selects Ruder Finn amid global agency review

Aarti Shah January 21, 2010

SAN FRANCISCO: As part of a global PR agency review, Hotels.com has selected Ruder Finn as its AOR in the US and Canada.
 

Microsoft awards DC work to Burson

Rose Gordon January 13, 2010

WASHINGTON: Microsoft has awarded Burson-Marsteller a contract for public affairs work in Washington, DC, following a competitive pitch.
 

Polaroid enlists Atomic PR

Aarti Shah January 12, 2010

NEW YORK: Polaroid has selected Atomic PR as its AOR to help the company become a stronger lifestyle brand.
 

Intuit reshuffles its PR agencies

Aarti Shah January 11, 2010

SAN FRANCISCO: Intuit has reorganized its PR agency relationships following its purchase of Mint.com, a Web-based personal finance tool.
 

Atkins kicks off new year with multimillion-dollar effort

Chris Daniels January 05, 2010

DENVER: Atkins Nutritionals has launched its largest marketing campaign in at least three years, with a PR push aimed at boosting membership to the weight management company's online community.
 

Victorinox Swiss Army taps Mullen as integrated marketing AOR

Kimberly Maul December 15, 2009

BOSTON: Victorinox Swiss Army North America consolidated its advertising, marketing, and PR, hiring Mullen as its integrated marketing communications AOR, effective December 1.
 

Ahava hires new AOR as it prepares for new launches

Alexandra Bruell December 08, 2009

NEW YORK: Israeli skincare brand Ahava hired Alison Brod PR [ABPR] as its AOR in the US as it seeks to gain more online exposure.
 

UPDATED: Tupperware selects Maloney & Fox for a contemporary edge

Chris Daniels December 03, 2009

ORLANDO, FL: Tupperware Brands Corporation has hired a new PR AOR in Maloney & Fox, ending an 11-year relationship with incumbent DeVries Public Relations.
 

Symantec enlists Weber to build corporate brand

Aarti Shah November 13, 2009

SAN FRANCISCO: Symantec, best known for its Norton security software, has chosen Weber Shandwick as its corporate AOR to position the brand as a business leader.
 

Additional projects prompt TV Academy to hire two firms

Kimberly Maul November 12, 2009

NORTH HOLLYWOOD, CA: The Academy of Television Arts & Sciences recently hired two agencies to serve it and its foundation, replacing the single firm with which it had previously worked for 12 years.
 

California Rail Authority notifies Ogilvy of selection

Jaimy Lee October 29, 2009

SACRAMENTO: The California High-Speed Rail Authority selected Ogilvy PR Worldwide for a $9 million PR contract after a competitive bid, pending a final decision by the authority's board of directors at a November 5 meeting.
 

Porter adds Woolite to Reckitt portfolio

Aarti Shah October 04, 2009

NEW YORK: Woolite has selected Porter Novelli to work with it on upcoming campaigns, expanding the agency's relationship with parent company Reckitt Benckiser.
 

SanDisk selects H&K for corporate AOR

Aarti Shah October 01, 2009

MILPITAS, CA: SanDisk has selected Hill & Knowlton for a mid-six-figure contract as its corporate AOR.
 

California High-Speed Rail Authority reissues PR contract

Jaimy Lee September 22, 2009

SACRAMENTO: The California High-Speed Rail Authority plans to re-bid a $9 million PR contract that was called into question by some authority board members and media outlets.
 

Samsung selects Weber for N.A. corporate, US consumer electronics, and other business

Aarti Shah September 01, 2009

RIDGEFIELD PARK, NJ: Samsung has selected Weber Shandwick as its PR agency for North American corporate work, US consumer electronics, and global visual display divisions.
 

Rémy Martin selects Morris & King

Rose Gordon August 31, 2009

NEW YORK: Rémy Cointreau USA selected The Morris & King Co. to handle PR for its largest brand, Rémy Martin USA, which produces cognacs.
 

HP enlists Bite for corporate PR work

Aarti Shah August 20, 2009

PALO ALTO, CA: Hewlett-Packard has hired Bite Communications for corporate reputation, innovation, and sustainability work, as part of the company's new strategy of enlisting a network of agencies rather than a single corporate AOR.
 

Club Med selects Shift as AOR

Aarti Shah August 11, 2009

SAN FRANCISCO: Club Med has selected Shift Communications as its AOR, specifically to help boost its social media strategy.
 

Autodesk switches corporate PR agency to OutCast

Aarti Shah August 10, 2009

SAN FRANCISCO: Autodesk has selected OutCast Communications as its corporate AOR after a competitive pitch.
 

Butterfield Fulcrum selects Kwittken & Company as its AOR

Tonya Garcia August 04, 2009

NEW YORK: Bermuda-based alternative fund administrator Butterfield Fulcrum has selected Kwittken & Company (KCO) as its global AOR following a competitive search. Work began on July 1.
 

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