Access Communications partnered with
Twitalyzer, which measures brands' and individuals' influence on Twitter, to
analyze the social media influence of some of the bloggers present at
BlogHer over the weekend. The study looked at both the Access Blog Influence Engine and Twitalzyer's 100-point Influence Scale and found that very few influential bloggers are using Twitter to its full potential. In fact, 64% of bloggers had Twitalzyer Influence scores of less than 5 out of 100.
The bloggers with Top Twitalyzer influence are
Queen of Spain,
Mom Spark,
The Pioneer Woman,
Pistachio, and
Steamy Kitchen, the study found.