Aarti Shah

SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.

Once again, the PRWeek Awards celebrated the industry's finest and all the great work the industry does.

ABU DHABI: The Advanced Technology Investment Company hired Laurie Doyle Kelly as an associate director.

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.

MySpace co-presidents talked to 'USA Today' about the struggling social network's ambitious rebranding.

LOS ANGELES: Steve Harris, former head of global communications at General Motors, has joined the faculty of the PR program at the University of Southern California's Annenberg School for Communication & Journalism.

MINNEAPOLIS: Best Buy has issued an RFP that would consolidate, and expand, the agency PR work around its two holiday campaigns.

BOSTON: UK-based Zeus Technology has hired March Communications to handle its US PR services, following a competitive search.

RetailMeNot.com, a site for online discounts and coupon codes, sought to drive traffic. Knowing that Twitter users tend to shop online, it worked with Schwartz PR to reach its key demographic of women ages 18 and 39.

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.