Aarti Shah

 
Aarti Shah is Bay Area bureau chief for PRWeek. She primarily covers technology, consumer issues, and marketing communications
 

Recent Articles

CMO Q&A: Jill Beraud, PepsiCo Americas Beverages

March 01, 2010

PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.

The PR world must include more than "people persons"

March 01, 2010

In her blog, Dushka Zapata, an EVP at Ogilvy Public Relations, recently - and boldly - announced that she's an introvert.

Salary Survey 2010: The new normal

March 01, 2010

As the industry fights back from a tough year, it is adjusting to a difficult, but improving, job market, according to the 2010 PRWeek/Bloom, Gross & Associates Salary Survey.

Sleepy's taps Zeno

February 26, 2010

NEW YORK: Sleepy's has selected the Zeno Group as its AOR.

Interview: Larry Weber, founder, W2 Group

February 26, 2010

Aarti Shah, senior reporter at PRWeek, interviews Larry Weber, founder of W2, in Boston. Weber discusses life after Weber Shandwick and his vision for W2.

Yahoo, Google integrate more social networks into search

February 25, 2010

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.

Intuit's Gulbransen joins Sony Online Entertainment

February 24, 2010

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'

Huntsworth's '09 PR revenues decline 6%

February 24, 2010

LONDON: Huntsworth, a holding company for PR and health marketing firms that underwent significant restructuring last year, reported $170.6 million* in 2009 PR revenues, about a 6% decline from the $182.3 million the discipline earned in 2008.

Palm pulls its PR in-house

February 23, 2010

SAN MATEO, CA: Palm has pulled its PR function in-house, ending its 14-year AOR relationship with A&R Edelman.

Ricochet hires Carter as VP of its public affairs

February 22, 2010

WASHINGTON: Ricochet PR has hired Valerie Carter as VP of its Washington, DC, public affairs practice.