Aarti Shah

For Verizon, the best way to convince new consumers to buy its FiOS technology was to let them try it.

Burger King has long considered the black community among its core base of consumers.

Russell Weiner of Domino's Pizza talks to Aarti Shah about its controversial new ad campaign and maintaining consumer trust

As enthusiasts gear up for the iPad to go on sale this weekend, there's more chatter about Apple significantly expanding its market share.

BOSTON: Cone has named Bill Fleishman as president. In this role, Fleishman will be responsible for all agency account service disciplines, in addition to serving as a strategic advisor and counselor for key agency clients.

This week, Google made good on a pledge made earlier this year to stop censoring search results in China.

SEATTLE: MWW Group has named Eric Villines SVP and GM of its Northern-Pacific operations, as well as practice leader for the agency's global technology department.

SAN DIEGO: Rick Clancy, former SVP of corporate communications at Sony Electronics, has joined software company Covario as senior director of PR.

Mira Lowe was named editor-in-chief of 'Jet' magazine in April 2009. In February, the magazine underwent a significant redesign, including altering its logo, new fonts, more color, and more photography.

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.