PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.

In her blog, Dushka Zapata, an EVP at Ogilvy Public Relations, recently - and boldly - announced that she's an introvert.

As the industry fights back from a tough year, it is adjusting to a difficult, but improving, job market, according to the 2010 PRWeek/Bloom, Gross & Associates Salary Survey.

NEW YORK: Sleepy's has selected the Zeno Group as its AOR.

Aarti Shah, senior reporter at PRWeek, interviews Larry Weber, founder of W2, in Boston. Weber discusses life after Weber Shandwick and his vision for W2.

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'

LONDON: Huntsworth, a holding company for PR and health marketing firms that underwent significant restructuring last year, reported $170.6 million* in 2009 PR revenues, about a 6% decline from the $182.3 million the discipline earned in 2008.

SAN MATEO, CA: Palm has pulled its PR function in-house, ending its 14-year AOR relationship with A&R Edelman.

WASHINGTON: Ricochet PR has hired Valerie Carter as VP of its Washington, DC, public affairs practice.