Aarti Shah

 
Aarti Shah is Bay Area bureau chief for PRWeek. She primarily covers technology, consumer issues, and marketing communications
 

Recent Articles

RetailMeNot takes to Twitter to give shoppers cause to celebrate

March 01, 2010

RetailMeNot.com, a site for online discounts and coupon codes, sought to drive traffic. Knowing that Twitter users tend to shop online, it worked with Schwartz PR to reach its key demographic of women ages 18 and 39.

Economy prompts brands to show another shade of 'green'

March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.

Special K pursues victory for 'real' women in latest effort

March 01, 2010

When Special K launched "Be Victorious" in January, the effort quickly drew parallels to the "Campaign for Real Beauty" by Dove.

CMO Q&A: Jill Beraud, PepsiCo Americas Beverages

March 01, 2010

PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.

The PR world must include more than "people persons"

March 01, 2010

In her blog, Dushka Zapata, an EVP at Ogilvy Public Relations, recently - and boldly - announced that she's an introvert.

Salary Survey 2010: The new normal

March 01, 2010

As the industry fights back from a tough year, it is adjusting to a difficult, but improving, job market, according to the 2010 PRWeek/Bloom, Gross & Associates Salary Survey.

Sleepy's taps Zeno

February 26, 2010

NEW YORK: Sleepy's has selected the Zeno Group as its AOR.

Interview: Larry Weber, founder, W2 Group

February 26, 2010

Aarti Shah, senior reporter at PRWeek, interviews Larry Weber, founder of W2, in Boston. Weber discusses life after Weber Shandwick and his vision for W2.

Yahoo, Google integrate more social networks into search

February 25, 2010

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.

Intuit's Gulbransen joins Sony Online Entertainment

February 24, 2010

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'