Aarti Shah

In the nearly five years that Perry Yeatman, SVP of corporate affairs, has been at Kraft Foods, she has seen the food company through several watershed moments.

Not so long ago, magazine editors would be moved to write a story about a product simply to showcase its staggering price tag.

Skyy Spirits teamed with Sex and the City for its 2008 movie, in a partnership that Dave Karraker, director of PR and events at Skyy, calls "successful beyond belief."

Scott Keogh of Audi explains to Aarti Shah why he believes it's a good idea to increase marketing spend during a recession

As privacy issues loom and innovation matures, tech PR is facing new issues in developing strategy and public outreach.

SAN FRANCISCO: Kelly McGinnis, former CCO for Enfatico, has joined Dell as head of its global communications.

SEATTLE: Waggener Edstrom has formalized several interim positions that the agency created after a number of senior executives left last year.

NEW YORK: IT management software company CA has selected Access Communications to handle its product PR and Hill & Knowlton for corporate PR. The agency selections follow a competitive search that began late last year.

NEW YORK: Lisa Altobelli, GM of Text 100's New York office, died this past Tuesday, March 30 after a seven-month battle with lung cancer. She was 37.

SUNNYVALE, CA: Karen Kahn, VP of global communications at Sun Microsystems, departed the company last month.