This PRWeek webcast will feature business news journalists and experts who will weigh in on the state of business journalism, and how new media is creating both pressure and opportunities for the sector. The webcast will also focus on what companies should do to stand out when looking for coverage in this increasingly competitive news market.

New media is old hat now, but the innovation trend is far from over. This webcast has its sights set firmly on the future, as it asks top experts in different areas of the industry to explain what they are seeing on the horizon. The discussion addresses the following: what significant movements your company should be paying attention to now, in advance of their becoming full-blown trends; what resources you should be using to follow hot topics in innovation; and how you can prepare your clients and your company for innovations you don't yet understand.

Blogs, social networks and online communities - is transforming traditional media and how marketers interact with consumers and business customers. The old broadcast model is on its way out. Marketers must become aggregators of content and learn how to engage in dialogues with key constituencies. The new way of reaching and interacting with people has profound implications for marketers and their brands. This panel discussion will provide strategies that marketers should employ in order to be successful in this new media environment.

Each year hundreds of hopefuls enter the PRWeek Awards. Competition is fierce, and preparing an effective entry is crucial for cutting through the clutter to make sure your campaign, company, or individual gets attention. This webcast will offer tips and insights into what qualities make for outstanding awards entries, showcasing the best work of the industry, as well as a look at some of the most successful campaigns of past years.

Companies are going green as never before, in both operations and products. As a result, business and consumer media are focusing on sustainability, from stories about lifestyle choices all the way to a corporation's strategy. This webcast will look into how coverage from traditional journalists and Web 2.0 advocates is helping to create a growing eco-consciousness.

While many marketers have been engaged in new-media and social-media efforts for some time, others are more cautious on the grounds that it can be hard to find best practices for measuring the effectiveness of these programs.

Crisis communications is essential to helping a company react to and recover from unexpected events. But the new media environment has added a new layer of complexity and vulnerability to these sensitive programs. In fact, new media platforms are increasingly the gateway to crisis, rather than simply a mechanism to report them. This webcast focuses on strategies for managing crises in today's communications world.

ROI is more important than ever, but it can be difficult to get a measurement program off the ground. This PRWeek webcast will focus on how to approach and build a program of PR metrics in an organization. It will also explain ways to constantly audit and improve existing systems, to keep pace with the rapidly changing media and communications landscape.

The mobile device has become consumers lifeline to their personal and professional world, creating an unrivaled opportunity for the right marketing messages to be received in a highly personalized environment. But merely dropping a brand, untranslated, onto the mobile platform won't cut it.

Corporations must be seen as innovative in order to thrive in today's global marketplace. Strategic communications plays a crucial role in helping companies drive innovation internally, as well as explain their culture of innovation to stakeholders of all kinds. This Web cast will examine the ways in which PR professionals are working inside companies to drive innovation, as well as helping companies tell their stories.

Everyone is talking about new media channels such as blogs and podcasts. But what does this reality mean for the future of PR and communications? PRWeek is convening a Web cast to discuss critical issues in the ever-changing new media landscape. Moderated by Keith O'Brien, PRWeek news editor and editor of prweek.com.

The PRWeek Awards honors the outstanding campaigns, companies, and individuals of the year. Judges from across the industry come together in December to assess the entries in a highly competitive process.

Chrysler Group is known for hosting creative, theatrical auto-show press conferences, and this year's three events were the most intense and exciting yet. But behind the razzle-dazzle is a solid foundation of strategy and creativity, that has brought the Chrysler Group to leadership among its peers.

Procter & Gamble made headlines when it proved the connection between PR and sales, using a marketing-mix modeling formula devised by the company. In three of the 6 brands tested, PR had the highest ROI, in the other three it was second.