Highlighted in this week's issue

Tonya Garcia reports on Nationwide's new campaign featuring employees' personal stories. "The focus on a personalized customer experience is not only an external message, but an internal one."

Jaimy Lee chats with Porter Novelli's Peter Pitts via video about healthcare trends

Kimberly Maul reports on a Sony Pictures Twitter game

Web Exclusives

Letter from Julia Hood

Julia Hood May 01, 2009

Welcome to the first weekly online edition of PRWeek. This week's edition offers coverage of some of the week's biggest stories, including the CDC's response to the swine flu outbreak, a roundup of holding company earnings, and the PR industry's reaction to the shuttering of Conde Nast's Portfolio.
 

Public affairs pros discover new areas of opportunity

Craig McGuire April 29, 2009

From recovering housing markets and corporate handouts to the latest green strategies and tightening regulations, sweeping change is afoot in Washington. In addition to the big issues on everyone's radar, there are emerging opportunities for public affairs pros.
 

PBS hopes video portal casts it in a 'hipper' shade

Frank Washkuch April 27, 2009

ARLINGTON, VA: PBS conducted a media outreach and social media effort for the April 22 launch of the PBS Video portal, a Web site featuring full-length video content from the network and its local affiliates.
 

Social media practices a good choice despite recession

Kimberly Maul April 27, 2009

In the midst of an economic downturn, agencies are looking for strategic ways to grow their business. For some this means launching new practices or capabilities.
 
Springboard's Vogel propels comms efforts for disabled Americans

Springboard's Vogel propels comms efforts for disabled Americans

Tanya Lewis April 27, 2009

Nadine Vogel's career has evolved around her passion for and absolute commitment to helping companies reach the disabled community.
 

Morton's sees comms as recipe for success

Kimberly Maul April 27, 2009

The nationwide, high-end eatery keeps a local message to appeal to its customers, employees
 

Dasani hosts spa day celebrating black moms

Kimberly Maul April 24, 2009

NEW YORK: Dasani hosted a spa day on April 24, the bottled water's first Mother's Day program targeting black women.
 

Aflac's integrated campaign focuses on everyday needs

Tonya Garcia April 24, 2009

COLUMBUS, GA: Insurance provider Aflac has launched an integrated campaign the will focus on the differences between Aflac insurance and traditional medical insurance.
 

Institute for PR's revenues slip in 2008

Kimberly Maul April 24, 2009

GAINESVILLE, FL: The Institute for Public Relations revenues dropped to $834,680 in 2008, down slightly from $867,631 in 2007, the organization reported this week.
 
Dove gets 'fresh' with videos airing during 'Gossip Girl'

Dove gets 'fresh' with videos airing during 'Gossip Girl'

Kimberly Maul April 24, 2009

ENGLEWOOD CLIFFS, NJ: Dove is launching its new Dove Go Fresh Burst collection of beauty products with a video series set to air during The CW's Gossip Girl.