PRWeek Web Exclusives

Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

Highlighted in this week's issue

Alexandra Bruell tracks fashion's recent infatuation with video. "Agent Provocateur is the latest example of a company using film-like viral videos in its advertising... James Killough, who's making a film about the fashion industry, talks to The Business of Fashion about the 'combination of the internet, video, and luxury industry.'"

Kimberly Maul looks at Tom Cruise's new Web site, TomCruise.com

Julia Hood writes about publishers' attempt to generate revenue from events

Frank Washkuch highlights the latest in the New York City "newspaper wars"

Web Exclusives

Unilever, photographer deny airbrushed photos

Jaimy Lee May 09, 2008

Unilever, along with celebrity photographer Annie Leibovitz, are saying that images of "real" women used in a Dove campaign were not airbrushed, despite a recent story in The New Yorker.

Press ponders Limbaugh effect on Indiana primary

Frank Washkuch May 09, 2008

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

Warnaco Group picks Kaplow as AOR

Kimberly Maul May 08, 2008

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1, after a multiple-round review process.

Filming fashion and fashioning film

Alexandra Bruell May 08, 2008

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

Food & Water Watch launches new blog to clarify environmental sustainability claims

Beth Krietsch May 07, 2008

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Tom Cruise launches own Web site

Kimberly Maul May 07, 2008

Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.

NY newspaper rumors continue to fly

Frank Washkuch May 07, 2008

The New York metropolitan area newspaper wars continue as some media insiders doubt that Rupert Murdoch will match Cablevision's $650 million offer for Newsday, and at least one analyst questions Cablevision's judgment.

"I love New York". . . state, too

Nicole Zerillo May 06, 2008

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

College students' PR campaign prompts controversy

Ivey Overstreet May 05, 2008

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

Wine away at "Toast of the Town"

Nicole Zerillo May 02, 2008

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.

Most Emailed

Most Recent

RSS

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions