CAMBRIDGE, MA: Sermo, the social networking site for US physicians, launched its first national awareness campaign July 1 to encourage doctors to sign an open letter, created by the site's physician community, which calls for change in healthcare.

Kevin King, managing director of client services at Edelman Digital, talks to PRWeek via e-mail about the changing role between traditional healthcare PR and digital practices. Nearly 30% of the Edelman Digital clients are healthcare, including Bayer Pharmaceuticals and the American Heart Association.

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

LONDON: WPP Group said it is moving as quickly as possible to sell a Young & Rubicam-affiliated subsidiary in Zimbabwe whose majority owner serves as communications adviser to the country's president, Robert Mugabe.

Last night, Chandler Chicco Agency hosted a media panel for staff and pharmaceutical clients at its offices about the emerging role of social media in healthcare. The overall consensus? There wasn't one.

WASHINGTON: Burson-Marsteller CEO Mark Penn, the former chief strategist for Hillary Clinton's presidential campaign, concludes in a New York Times Op-Ed published in Sunday's paper that money was to blame for Clinton's failed bid.

After 23 years, six NBA championships, two retirements, a failed attempt at playing baseball, and still highly popular clothing and shoe line I think it's safe to say, "Yes, you were right Mars. It's gotta be the shoes!"

How many times have you been on a plane getting ready to take off and watched people furiously typing and scrolling away on their BlackBerrys in order to get out one last e-mail before takeoff and they're forced to "Turn off all electronic devices"? Well, to the delight of many a business traveler and Web addict, those days may soon be a thing of the past.

Dell's VP of global marketing and communications spoke to PRWeek executive editor Keith O'Brien a few days before Dell announced its new global marketing agency. He discussed the rationale behind Dell's decision, detailed the anticipated agency structure, and how the agency will improve efficiencies.

Casey Jones, VP of marketing at Dell, joined the company from McCann Erickson in May 2007. He has long been a proponent for integrated marketing solutions. He spoke to PRWeek on November 2.