PR's Forefathers

Mike Cherenson, who will become the chair of the Public Relations Society of America (PRSA) in 2009, talks about his outlook for the industry and what he hopes to accomplish.

Before her agency was acquired by Ketchum, Access Communications CEO and founder Susan Butenhoff sat down with PRWeek to discuss the past 10 years in PR.

Rick Murray, the president of Edelman Digital, discussed the evolution of new media, and other trends, at the Edelman/PRWeek New Media Academic Summit, held this past summer.

Jon Iwata, SVP of marketing and communications at IBM, chats with Rose Gordon at the PRSA International Conference about the challenges and opportunities of creating a communications strategy.

Insidedge president Keith Burton discusses the evolution of internal communications over the past 10 years.

PRWeek visited People's Revolution and Edelman for a look at the role of dress code in PR. Execs at the agencies, including Kelly Cutrone, owner of People's Revolution, and Julianna Richter, EVP and global client relationship manager at Edelman, among others, discussed their dress codes and the reasoning behind their outfit choice that day.

The Worldcom Group executives discuss how the global environment is impacting PR firms, and make predictions for the future of the industry.

The Fleishman-Hillard CEO discusses the industry's evolution, including how agencies are committed to the digital landscape.

The Cone chair discusses how cause marketing and a goal of transparency has had a positive effect on the industry over the past ten years.