For its June 2008 opening, Caesars Windsor, the first Caesars casino located outside of the US, hired OEB Enterprises, who worked with its Worldcom PR Group partner Hermanoff PR, on a campaign that targeted Detroit, a major market for the casino.

The 2007 Rosary Bowl was designed to be the largest outdoor public spiritual celebration of the Rosary in Southern California in 50 years.

Like many industries, out-door recreation, which ranges from apparel to large recreational vehicles (RVs), is being negatively affected by the current economic turmoil.

TEL AVIV, ISRAEL: Compugen, which provides discovery and licensing to drug development companies, hired Porter Novelli Life Sciences (PNLS) to develop a PR and IR campaign that aims to raise the Israeli company's profile in the US.

Part of the Hard Rock International brand, Hard Rock Park (HRP) is the world's first rock 'n' roll theme park. Weber Shandwick and fellow IPG agency Rogers & Cowan (R&C) were tapped to help with the grand opening, held June 2 and 3 in Myrtle Beach, SC.

NEW YORK: Scholastic will celebrate the 10th anniversary of Harry Potter and the Sorcerer's Stone, the first book in J.K. Rowling's popular series, by hosting a fan read-thon September 23.

NEW YORK: Westin Hotels and Resorts recently tried to add some of its luxury services to hectic holiday travel by handing out free items, such as branded blankets and pillows, in United Airline's JFK terminal.

The Sunshine State is brimming with plenty of opportunities for PR pros in a number of different industries.

BENSALEM, PA: The Bucks County, PA, Conference and Visitors Bureau, working with AOR Oxford Communications, recently launched a series of viral videos with a presidential tie-in to promote the county's tourist offerings.

NEW YORK: MSNBC's internal PR staff is conducting a media outreach and brand awareness campaign for the network's Rockefeller Center Digital Café.