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Technology Articles
Access to aid Toshiba push
Aarti Shah
November 07, 2008
IRVINE, CA: Toshiba hired Access Communications as North American AOR for its digital products sector.
Political Web sites look to expand
Beth Krietsch
November 06, 2008
Expansion plans for some politically themed Web sites; Disney brand extends into luxury space; newspapers in high demand following election results; and more
Gillette and EA Sports partner for global effort
Nicole Zerillo
November 06, 2008
BOSTON: Proctor & Gamble's Gillette brand is partnering with EA Sports as part of a global marketing effort to promote the brand to male gamers from ages 18 to 34.
Strike.tv shows a new side to TV writers
Kimberly Maul
November 05, 2008
During the writers strike of late 2007, writers from shows like Saturday Night Live, The Office, and The Daily Show with Jon Stewart put their creative energy into writing their own Web shows, which are now available on Strike.tv
Starbucks focuses on community with (RED)
Kimberly Maul
November 05, 2008
SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.
Budget cuts push outlets to online efforts
Frank Washkuch
November 05, 2008
Publishing executives are blaming both the financial crisis and a poor 2009 advertising forecast for job and content cuts.
Obama continues promise of change in victory speech
Frank Washkuch
November 05, 2008
Obama stays on 'change' message; executives blog during tough economic period; 'US News' goes monthly; and more
'USA Today' revs up Ultra Motor sales
David Ward
November 05, 2008
Who is your client? What are its media goals?
Marketers use election to build brand buzz
Nicole Zerillo
November 04, 2008
Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.
Web influences all in 2008 presidential election
Beth Krietsch
November 03, 2008
Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.
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The road ahead
J&J apologizes, says it missed the mark with Motrin mom ad
PRN cuts 25 jobs, Armon to step down
Study finds PR aids startups' funding efforts
Big Three aim to explain bailout to media, public
'Consumer Reports' push takes on credit card debt
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Nortel's PR blogger weighs in on negative financial coverage
10th anniversary: travel and tourism roundtable
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Big Three aim to explain bailout to media, public
Study finds PR aids startups' funding efforts
'PC Magazine' to cease printing after January issue
Study finds benefit to teens' online habits
'WSJ's' Thomson calls for new voice in media at NEXT Conference
PRN cuts 25 jobs, Armon to step down
Small banks uncover comms opportunity amid downturn
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