Technology Articles

Access to aid Toshiba push

Aarti Shah November 07, 2008

IRVINE, CA: Toshiba hired Access Communications as North American AOR for its digital products sector.
 

Political Web sites look to expand

Beth Krietsch November 06, 2008

Expansion plans for some politically themed Web sites; Disney brand extends into luxury space; newspapers in high demand following election results; and more
 

Gillette and EA Sports partner for global effort

Nicole Zerillo November 06, 2008

BOSTON: Proctor & Gamble's Gillette brand is partnering with EA Sports as part of a global marketing effort to promote the brand to male gamers from ages 18 to 34.
 

Strike.tv shows a new side to TV writers

Kimberly Maul November 05, 2008

During the writers strike of late 2007, writers from shows like Saturday Night Live, The Office, and The Daily Show with Jon Stewart put their creative energy into writing their own Web shows, which are now available on Strike.tv
 

Starbucks focuses on community with (RED)

Kimberly Maul November 05, 2008

SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.
 

Budget cuts push outlets to online efforts

Frank Washkuch November 05, 2008

Publishing executives are blaming both the financial crisis and a poor 2009 advertising forecast for job and content cuts.
 

Obama continues promise of change in victory speech

Frank Washkuch November 05, 2008

Obama stays on 'change' message; executives blog during tough economic period; 'US News' goes monthly; and more
 

'USA Today' revs up Ultra Motor sales

David Ward November 05, 2008

Who is your client? What are its media goals?
 

Marketers use election to build brand buzz

Nicole Zerillo November 04, 2008

Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.
 

Web influences all in 2008 presidential election

Beth Krietsch November 03, 2008

Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.