Olympic sponsors are using a variety of creative tactics to maximize their investment.

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

As John McCain and Barack Obama continue on the campaign trail, the two candidates are working to lock in several groups: Hispanics, evangelicals, and the females formerly of Hillary Clinton's camp.

LONDON: Hewlett-Packard has selected Edelman to handle its laser and printing business in EMEA, edging out incumbent Porter Novelli, reports PRWeek UK.

Russ Berrie and Co. will introduce consumers to its new plush toy line, SeaPals, a part of its Applause brand, on July 2, at Ripley's Aquariums in Myrtle Beach, SC, and Gatlinburg, TN.

ST. LOUIS: Cable television and Internet service provider Charter Communications is conducting consumer outreach in the wake of its decision to suspend a program offering advertisers data on its customers' Web-browsing habits.

To succeed in the highly competitive Chicago local media market - hometown of Democratic presidential nominee Sen. Barack Obama (D-IL) - the liberal-leaning Huffington Post must do more than rely on its political coverage and focus on building a comprehensive local news presence, media experts say.

In-building signal loss is a pervasive problem affecting cell phone usage. To counteract this problem, Wi-Ex created zBoost, a device that improves signal reception in homes and small businesses.

How can I use online video to promote our brand?

MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.