From Chevy Chase as Gerald Ford to Phil Hartman as Ronald Reagan to Amy Poehler as Hillary Clinton, 'Saturday Night Live' has always been known for its political satire. Now NBC has brought that online with a new political Web site: SNL Elections 2008.

Google offered a preview of Friend Connect, which will give users the ability to add social networking features to most any Web site.

How can you maximize coverage of an FDA approval?

I'm not sure which of the nine circles of hell I was in the week before ad:tech San Francisco 2008, but it's the level where PR people spam bloggers with irrelevant e-mail pitches.

Captivating consumers with brand messages for hours is one of the most common PR dreams, and online gaming is helping to make that a reality.

Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing their audiences move online, says Todd Konrad, online editor and critic for Independent Film Quarterly.

As many veteran journalists accept buyouts or leave the profession for other reasons, there is a younger generation ready to take on the challenges of reporting in a new age.

Tis the season where politics and politicians are scrutinized like foreign animals newly donated to the local zoo.

If done correctly, this forum for information is an effective way to engage the media.

VP, Abelson Group