Rumors are swirling that Conde Nast is buying one of publisher Jann Wenner's prized publications, either Rolling Stone or Us Weekly.

No surprise to many, but buzz words like "fat," "cancer," "money," or "sex" are likely to get PR people press in the general interest media, according to The New York Times.

LOS ANGELES: Two powerhouse female-focused brands - American Girl and Oscar-nominated actress Abigail Breslin - meet July 2 in the nationwide big-screen release of Kit Kittredge: An American Girl.

Comments by Don Imus sparked another round of racially-charged controversy, but the radio show host says it was all a misunderstanding.

By using pop-up stores, PR pros can turn an empty space into an innovative extension of a brand. Despite the popularity of the tactic - several well-received pop-ups have occurred in major cities such as New York, LA, and Miami - this technique is still an effective way to reach a new audience, as long as that store has unique aspects.

NEW YORK: FAO Schwarz tapped Bragman Nyman Cafarelli (BNC) as its AOR, after a competitive review.

The Minneapolis-St. Paul region provides many opportunities for PR professionals.

Wal-Mart continues its venture into the music industry by offering musicians like Journey and The Eagles marketing and retailing options that traditional music labels cannot, reports The New York Times. The retail giant is also using teen musicians like Taylor Swift to market in-store clothing line L.E.I. jeans as part of her deal.

CARY, NC: John Deere's Worldwide Commercial & Consumer Equipment Division (C&CE) made Imre Communications its AOR this week, giving the firm room to enhance campaign efforts as it never has before.

WASHINGTON: The US Mint is working with GolinHarris on a campaign promoting the use of presidential $1 coins as common currency.