CARY, NC: John Deere's Worldwide Commercial & Consumer Equipment Division (C&CE) made Imre Communications its AOR this week, giving the firm room to enhance campaign efforts as it never has before.

WASHINGTON: The US Mint is working with GolinHarris on a campaign promoting the use of presidential $1 coins as common currency.

LOS ANGELES: West coast-based Coffee Bean & Tea Leaf hired Formula as AOR for a four-pronged PR approach.

SAN DIEGO: Smashbox launched a viral social media campaign powered by Brickfish to prompt "beauty gurus" to submit videos, commercials, or blogs with photos that conceptualize the next beauty product for the cosmetic company. The idea sprung from a collaboration between Smashbox and Sephora execs, resulting in a official partnership with beauty retailer Sephora.

The seemingly endless growth in online advertising - particularly the more elaborate ads - might finally be taking a hit from the struggling economy, a New York Times article suggests.

While the 40-year-old company's message is still the same, its target is much broader than ever

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.

Who is your client and what are its media goals?