With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.

Who is your client and what are its media goals?

A video of Kobe Bryant jumping over a speeding car while wearing Nike's new Hyperdunk shoes garnered more than 2.5 million views on YouTube

As Rupert Murdoch's News Corp. girds for a possible confrontation with the Federal Communications Commission over its intended Newsday purchase, a member of the Bancroft family - the clan that sold Murdoch The Wall Street Journal - says, figuratively, "I told you so" over managing editor Marcus Brauchli's resignation.

Fresh off her Pennsylvania primary win, Sen. Hillary Rodham-Clinton (D-NY) told morning news shows that "the tide is turning" in her uphill race against Sen. Barack Obama (D-IL) for the Democratic presidential nomination.

An unusual experiment in relinquishing brand control pays off on various fronts for Ikea.

Countless PR pros and corporations used this year's Earth Day as a launch pad for green campaigns, but not all will succeed. As consumers are bombarded with more green messages, they are becoming wearier - and more critical - of what those eco-wrapped packages contain and who's behind them.

Bob Feldman is not one to follow a predictable path. After an early career in the agency world - highlighted by eight years as CEO and president of GCI Group - he shifted to DreamWorks Animation as the company's first corporate communications head.