Media Articles

Budget cuts push outlets to online efforts

Frank Washkuch November 05, 2008

Publishing executives are blaming both the financial crisis and a poor 2009 advertising forecast for job and content cuts.
 

Obama continues promise of change in victory speech

Frank Washkuch November 05, 2008

Obama stays on 'change' message; executives blog during tough economic period; 'US News' goes monthly; and more
 

Marketers use election to build brand buzz

Nicole Zerillo November 04, 2008

Election inspires marketers; Starbucks' free coffee promotion runs afoul election law; Dunkin' Donuts twitters; and more.
 

Compiling media contacts, celebrities in PSAs, more

Beth Krietsch November 04, 2008

What are effective media list-building strategies?
 

Web influences all in 2008 presidential election

Beth Krietsch November 03, 2008

Web dominates presidential campaign; brand trust falling; questions on polls remain; and more.
 

Radio emerges as a tech, personality topic

David Ward November 03, 2008

For years, radio has taken a backseat to TV - and, more recently, the Internet - when it comes to obtaining press interest. Yet, thanks to the influence of political chat, as well as a host of new technologies, radio is re-emerging as a hot and influential medium for other reporters to cover.
 

Interview: Cable Neuhaus

Jaimy Lee November 03, 2008

Cable Neuhaus is not a conservative, but he has steered the editorial direction of right-wing magazine Newsmax for the last two and a half years.
 

Pitching difficulty increases in wake of newsroom layoffs

Beth Krietsch November 03, 2008

In recent weeks, newsroom layoffs at daily and weekly newspapers have seemingly increased throughout the US. Just last week the Los Angeles Times announced a plan to let 75 people go, which is 10% of its newsroom staff. In addition, the Star-Ledger in New Jersey said it planned to cut about 40% of its staff through a series of buyouts.
 

'Portfolio,' 'Men's Vogue' to take brunt of Conde cuts

Frank Washkuch October 31, 2008

'Portfolio' to drastically slice Web staff; publishers see quarterly earnings drop; Kristol comments on 'New York Times' to Stewart
 

Omnicom opens mobile-focused firm in New York

Frank Washkuch October 31, 2008

NEW YORK: Omnicom Group launched a new agency based in New York that will focus on incorporating mobile communications into marketing plans and media strategy. The new firm, Mobile Behavior, will be managed by Fleishman-Hillard, but will partner with other Omnicom agencies, as well as work directly with client brand managers.