NBC.com, home of webisodes for popular shows Heroes and The Office, announced its lineup of online promotions associated with all of its shows last week.

The financial crisis and proposed $700 billion Wall Street bailout is the current topic of conversation at virtually all traditional news outlets. BuzzLogic turned its attention to blog entries posted September 1 or later to determine whether it was consistent with traditional media's take that America is dealing with the worst financial crisis since the Great Depression.

Google takes wraps off its iPhone rival; McCain, press spar over access; group calls for end to GLBT stereotyping in advertising.

Media outlets are using nontraditional ways to extend the brands of their core products

Who is your client? What are its media goals?

Congress debates the $700 billion bailout plan; NHL uses online outreach; China faces tainted milk crisis; and more.

Considering that Steve Schmidt, senior campaign adviser to Sen. John McCain (R-AZ) is making questioning The New York Times a major campaign theme, Portfolio's Jeff Bercovici wonders if an elected McCain would meet regularly with reporters, as promised.

Media coverage of non-profits has traditionally consisted of soft feature stories highlighting good people who do good things - especially after a natural disaster or prominent tragedy. However, as nonprofits have grown increasingly sophisticated in their marketing, fundraising, and deciding how to best help people in need, reporters on the nonprofit and charity beat have also modified their coverage.

Video podcasts, photos, and blogs have become popular platforms to enhance a corporate Web site. Often overlooked is the online newsroom. If used to house company information, multimedia components, press releases, and other details, an online newsroom can prove useful in myriad ways, particularly for media outreach

Financial PR pros are faced with a new set of challenges in working with media in this sector, finds Craig McGuire