The Sunshine State is brimming with plenty of opportunities for PR pros in a number of different industries.

The Amethyst Initiative is calling on the public and politicians to rethink the US' drinking laws

LONDON: Huntsworth, a London-based PR and healthcare communications company, reported a 3.4% increase in PR revenue for its first half of 2008 on a like-by-like basis, which excludes effects of currency movements, compared with the year-ago period.

ADA, MI: Amway Global, a manufacturer of products such as beauty brand Artistry and vitamin supplement Nutrilite, and direct-seller company, has embarked on a corporate rebranding campaign to raise awareness of the overall brand in the health and wellness category and phase out the Quixtar name and brand.

Working with healthcare journalists requires outreach that is sophisticated and well informed.

Palm works to revive brand; Intel takes on AMD; and more.

Defective chips cause headaches in Silicon Valley; Merck's marketing efforts in question; young Hispanics want bilingual social media; and more

Looking to keep Utah's youth smoking rates down, Crowell PR created "Miley Mania Adventure," a campaign in which kids signed up online or via text message to be one of 20 parent-child teams to compete in a scavenger-hunt that consisted of various anti-tobacco riddles. The winning team won four tickets to a Miley Cyrus concert.

Ivan Oransky joined the staff of Scientific American less than a year ago as the managing editor of online, but within months he made sweeping changes to the magazine's Web site. An editor with a medical school background, Oransky has merged both interests into a full-time career in science and health journalism.

In the next congressional session, Rep. Edward Markey (D-MA), head of the House Energy and Commerce Committee, and others plan to introduce an online privacy law. The legislation may require that companies get prior approval from consumers before collecting information about their Web surfing habits, Business Week reports.