Healthcare Articles

FCC approves emergency alert system

Beth Krietsch April 10, 2008

The Federal Communications Commission approved an emergency alert system yesterday that will use text messages to notify Americans of emergencies.
 

AMP warns kids about meth use

Tanya Lewis April 08, 2008

Meth use among Arizona teens is 4.3% - nearly double the national average. Last year, state officials, and funding and community partners, created the Arizona Meth Project (AMP) to generate public awareness and educate teens on the dangers of meth.
 

Interview: Scott Hensley

Frank Washkuch April 07, 2008

Scott Hensley joined The Wall Street Journal in 2000 as a reporter covering the pharmaceutical industry. After leading the newspaper's coverage of the Human Genome Project, Hensley became an editor and blogger in 2007.
 

Healthcare brings stability for Bay Area firms

Aarti Shah April 03, 2008

The Bay Area has long been synonymous with tech in the PR industry. But since the devastating tech crash in 2002, many firms have diversified to include healthcare - especially biotech. But with more economic uncertainty on the rise, healthcare is once again emerging as a major-business opportunity for agencies in the Bay Area looking for less volatility.
 

Allstate Mobile Garage Tour kicks off for second year

Beth Krietsch April 02, 2008

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February.
 

'Times' story helps Maca product

David Ward April 02, 2008

Who is your client and what are its media goals?
 

Building the case for green

Aarti Shah March 31, 2008

Professionals in the home and design sectors are working hard to demonstrate just how sustainable building can help the environment.
 

CRN creates new image for supplements

Frank Washkuch March 31, 2008

By changing the way the products are seen, the nonprofit hopes it will garner new media focus
 

MITA taps Powell in new push

Ted McKenna March 28, 2008

WASHINGTON: The Medical Imaging & Technology Alliance (MITA) has hired Powell Tate for a campaign promoting the importance of medical imaging technology for both patients and lowering healthcare costs.
 

ImpediMed taps Russo for surgeon education campaign

Marc Longpre March 26, 2008

NEW YORK: ImpediMed, the Australian medical device company, has named Russo Partners as its US agency in order to support a campaign geared at educating breast surgeons on the "lymphedema index."
 
 
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