Since YouTube caught the public's imagination in 2005, news organizations have attempted to duplicate that same style of user-generated, on-the-spot coverage that gained prominence during the July 2005 London terrorist attacks and the 2006 mid-term election campaign.

Tans have faded in and out of style as predictably as they do the skin.

WASHINGTON: A lawsuit filed last fall by Ketchum-owned lobbying firm The Washington Group against a former SVP for allegedly stealing clients is due to go into mediation May 1.

LOS ANGELES: Hot in Hollywood hired ItGirl PR to recruit celebrities, manage the red carpet and handle the PR campaign for the third annual HIV/AIDS fund-raiser, which is scheduled for Aug. 16.

By taking its message to various audiences, the American Psychological Association stays relevant

The Federal Communications Commission approved an emergency alert system yesterday that will use text messages to notify Americans of emergencies.

Meth use among Arizona teens is 4.3% - nearly double the national average. Last year, state officials, and funding and community partners, created the Arizona Meth Project (AMP) to generate public awareness and educate teens on the dangers of meth.

Scott Hensley joined The Wall Street Journal in 2000 as a reporter covering the pharmaceutical industry. After leading the newspaper's coverage of the Human Genome Project, Hensley became an editor and blogger in 2007.

The Bay Area has long been synonymous with tech in the PR industry. But since the devastating tech crash in 2002, many firms have diversified to include healthcare - especially biotech. But with more economic uncertainty on the rise, healthcare is once again emerging as a major-business opportunity for agencies in the Bay Area looking for less volatility.

In August PRWeek reported on the 2007 Allstate Mobile Garage Tour, a traveling station designed to inform and educate motorcycle riders of the latest information relating to motorcycle safety, design and insurance. Allstate kicked off its 2008 Mobile Garage Tour in February.