WASHINGTON: APCO Worldwide is providing media relations support for a coalition of drug companies hoping to persuade the Food and Drug Administration (FDA) to permit distribution of peer-reviewed articles on "off-label" use of drugs to doctors.

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

ATLANTA: Orkin Pest Control launched a cause campaign, Fight the Bite, with a goal of raising $100,000 for 10,000 insecticide-treated bed nets for use in Africa. PR firm Jackson Spalding is handling the campaign.

While the pundits debate the current state of the economy and whether it fits the formal definition of a recession, we continue to see high gas prices, consumer spending is sluggish, the dollar is weak, healthcare costs are skyrocketing, and the housing crisis is affecting everyone from Bear Stearns to the average citizen.

NEW YORK: Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam.

Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.

Health insurance company Humana expanded its ChangeNow4Health campaign with the April 21 launch of Innovation xChange, an online forum to encourage the public to suggest solutions for the healthcare industry

The effort aims to make men more savvy healthcare consumers and get them into the doctor's office more often. The most recently released AHRQ Medical Expenditure Panel Survey (2005) found that men are 25% less likely than women to have yearly checkups

In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.

Who is your client and what are its media goals?