Health and Wellness Articles

Interview: Laura Brounstein

October 06, 2008

Laura Brounstein's resume lists a full gamut of media jobs, ranging from a stint as a producer for the Today show to her time as a PR director for Seventeen magazine, and, most recently, as the entertainment director of Self magazine, which introduced a new, celebrity-driven front-of-the-book page, "Stars get Selfy," in the October issue.
 

FDA suspends work with pair of agencies

Jaimy Lee October 02, 2008

WASHINGTON: The FDA temporarily halted work September 29 on a $300,000 contract with an Alaska-based PR firm that had subcontracted with Qorvis Communications. The government agency is awaiting the findings of internal and independent reviews.
 

Mental health groups struggle for coverage

David Ward October 02, 2008

Though much of the stigma of mental health conditions has abated among the general public, coverage of depression, addiction, and other disorders is still often overshadowed by other health issues.
 

Brita goes to college in environmental initiative

Nicole Zerillo September 24, 2008

OAKLAND, CA: Clorox Company's Brita launched a new national campaign to encourage students to find creative solutions to on-campus environmental issues.
 

Innovative brand extensions make news

Frank Washkuch September 24, 2008

Media outlets are using nontraditional ways to extend the brands of their core products
 

Reuters gives an indie film credibility

David Ward September 24, 2008

Who is your client? What are its media goals?
 

Zootoo.com gives a pet shelter a makeover

David Ward September 21, 2008

Even with all the hype surrounding MySpace and Facebook, getting the media and public interested in yet another social networking startup is not easy these days. So when Richard Thompson started Zootoo.com - a new online community for pet lovers — last October, he quickly realized he needed a great idea that would enable the site to quickly get noticed beyond the technology press.
 

Good business

Tonya Garcia September 20, 2008

CSR campaigns are often viewed as a way to connect with consumers, but they're increasingly being used in messaging geared toward investors.
 

Election campaigns turn focus to economic crisis

Jaimy Lee September 19, 2008

Presidential candidates sound off on economy; Folgers targets budget-conscious; comedian's rant might boost ticket sales; and more.
 

Companies rely on Web for Ike recovery updates

Frank Washkuch September 18, 2008

HOUSTON: Texas institutions affected by Hurricane Ike earlier this month are conducting outreach via the Web and other media to update the electricity-starved public on their recovery processes.