Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference.

NEW YORK: Only about 4% of the almost 12,000 people surveyed are driving consumer awareness on green trends and the efficacy of companies' environmental claims, according to a recent study by Porter Novelli and Synovate.

LOS ANGELES: The Los Angeles Board of Harbor Commissioners awarded two, three-year contracts June 19 to The Rogers Group, for $750,000, and Hill & Knowlton, for $600,000, for upcoming communications initiatives related to The Port of Los Angeles.

Solar energy providers have had to adjust their communications strategy as they seek to educate and engage consumers.

NEW YORK: Absolut was scheduled to initiate a lights out in Las Vegas June 21 as part of its "Global Cooling" campaign, launched in January, which aims to draw attention to the effects of global warming. With the support of AOR Ketchum, all the lights at Mandalay Bay Resort & Casino were scheduled to go out for one minute at 9:30pm, including a momentary shut down of the Outernational Music Festival.

STRATHAM, NH: Timberland partnered with social networking site Changents to launch a new forum for environmental activists and further its CSR goals.

SOUTH PORTLAND, ME: Fairchild Semiconductor selected Topaz Partners for a six-figure contract to help broaden its coverage and brand awareness.

Fuel economy has long been part of the industry's PR efforts, but now it must be an emphasis

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas staff had a previous relationship with the site dating back to 2005).

Who is your client? What are its media goals?