Fuel economy has long been part of the industry's PR efforts, but now it must be an emphasis

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas staff had a previous relationship with the site dating back to 2005).

Who is your client? What are its media goals?

Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in Boston in late April. Nearly 700 corporations, including large multinationals; small enterprises; major investors; NGOs; and, a range of consultancies, think tanks, and government representatives gathered to drive forward the environmental business agenda.

DETROIT, MI: General Motors (GM) said its announcement to shutter truck plants in favor of small-car production furthers its earlier message promoting fuel-efficient vehicles.

OAKLAND, CA: Kaiser Permanente selected GolinHarris for a six-figure AOR account to help the healthcare organization communicate the benefits of its operating model, database, and research to a wider audience.

SAN FRANCISCO: The economy has edged out the environment when it comes to consumers' concerns according to the 2008 Image Power Green Brands Survey.

Diversification in healthcare has become just as much a key topic for PR firms as it has for the medical community and general public. The changing definition of healthcare and a fluctuating market are pushing firms to develop broader client bases for healthcare practices.

How can I plan an event while keeping high sustainability standards in mind?

Scott McClellan and his new book, What Happened: Inside the Bush White House and Washington's Culture of Deception, continues to make headlines - many of them negative toward the PR industry.