WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

Who is your client and what are its media goals?

When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.

WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one-year, approximately half-a-million-dollar contract to handle public affairs and media outreach.

When former NBC News international correspondent Charles McLean's phone rang recently, it was a recruitment agency manager asking for advice on hiring a seasoned communications chief for the American Museum of Natural History in New York.

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

How does green radio's growth affect media relations?

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts