Congress debates the $700 billion bailout plan; NHL uses online outreach; China faces tainted milk crisis; and more.

Efforts for city-themed vodkas show marketing creativity always has a place in Absolut's world

The next time the woman standing in line behind you at Starbucks asks why you ordered that particular drink, be honest. It could be VP of global communications Valerie O'Neil.

Presidential candidates sound off on economy; Folgers targets budget-conscious; comedian's rant might boost ticket sales; and more.

The struggling US economy means consumer PR pros need to adjust their efforts to be sensitive to many individuals' current hesitation to spend.

MINNEAPOLIS: Beam Global Spirits and Wine has named Padilla Speer Beardsley (PSB) AOR for its Jim Beam brand. The company will work with PSB on a social media-oriented campaign.

WASHINGTON: The Center for Science in the Public Interest (CSPI) filed a lawsuit against MillerCoors September 8 citing its marketing practices.

LITTLE FALLS, NY: For the relaunch of its Salada Green Tea bags, Redco Foods introduced a new educational campaign that positioned the beverage as a savvy health, economic, and environmental choice. "Unbottle Your Tea" calls on consumers to consider switching from bottled teas to its tea bags and take advantage of the potential benefits.

The Hershey Center for Applied Research (HCAR), a research park in Hershey, PA, opened two years ago.

MINNEAPOLIS: General Mills launched a new multicultural outreach campaign, targeting African-American women, with help from the National Council of Negro Women (NCNW).