ASHLAND, OR: Dagoba Organic Chocolate recently kicked off "Seed the Day," a new effort to connect consumers with the urban gardening movement and further Dagoba's brand messaging of eco-awareness.

CONCORD, MA: Welch Foods (Welch's) recently chose Tonic PR as its AOR for North America.

Clinton speech gets rave reviews; Amazon buys e-reader social networking Web site; Disney uses cartoon stars to sell Blu-ray; and more.

When California Tortilla (CT) opened nearly 13 years ago, the founders gave away free Pop-Tarts to promote the restaurant. Since then, the Mexican fast-food chain with 38 locations in mid-Atlantic states has become known for what marketing director Stacy Kane calls "trademark, zany antics."

Presidential race tightens; Harvard regains top spot in college rankings; more fees at the airlines; and more.

Old school brands help marketers' budgets; Microsoft takes on Apple with new ads; trans fat gets a bad rap in Massachusetts; and more

The Girl Scouts of Connecticut had big changes for 2008: The state's five Girl Scout councils had merged into one, and, as a result, Girl Scout cookies would only be sold for one, four-month period, rather than throughout the year.

PLANO, TX: Bennigan's Franchising Company (BFC) is working to distinguish its restaurants from the hundreds of corporate Bennigan's that were closed when the S&A Restaurant Corp filed for Chapter 7 July 29.

'Green' initiatives aren't just a fad for the fast-food chain, itÕs the basis of its philosophy, messaging

Kings Family Restaurants and WordWrite Communications approached the restaurant chain's 40th anniversary with a goal to celebrate Kings and raise its profile with a younger generation of diners.