Burger King is targeting health-conscious parents with a marketing and promotional campaign touting a more nutritious children's meal, which will go on sale July 7.

The FDA faces an uphill publicity battle, after admitting - 11 weeks into the tomato scare - that the agency is still unsure of the source of the salmonella outbreak and even whether tomatoes were involved.

WASHINGTON: The Corn Refiners Association (CRA) launched a new PR and ad campaign to battle what it calls "myths" and "inaccuracies" in the media about the use of high fructose corn syrup (HFCS) in foods.

As one of the most respected events in snowboarding, the US Open, held March 20 to 23, 2008, seemed like a great place for SoBe to broadcast its name. But since the event is packed with products trying to gain coverage, SoBe was faced with the challenge of standing out. The company partnered with Burton snowboards to gain recognition and hired Fuse Marketing to boost its name.

OAKBROOK, IL: McDonald's plans to find an employee in the next seven weeks or so to helm the blog of its new internal Web site, Station M.

The Corn Refiners Association, a Washington trade group, is launching an ad and PR campaign to rehabilitate high-fructose corn syrup's (HFCS) reputation.

As a self-described "food gossip," Lisa Lillien started Hungry Girl in May 2004 as a way to share her knowledge of food with the public. Prior to founding the Web site, Lillien worked at Warner Bros. and Nickelodeon in TV production and online content-production roles. She also worked in magazine journalism.

The burden consumers face daily from rising food and energy costs make headlines every day. A report in USA Today noted that food prices in the US rose 5% over the past year, the largest yearly increase in almost 20 years.

NEW YORK: Absolut was scheduled to initiate a lights out in Las Vegas June 21 as part of its "Global Cooling" campaign, launched in January, which aims to draw attention to the effects of global warming. With the support of AOR Ketchum, all the lights at Mandalay Bay Resort & Casino were scheduled to go out for one minute at 9:30pm, including a momentary shut down of the Outernational Music Festival.

ENGLEWOOD CLIFFS, NJ: Unilever took its Hispanic-outreach campaign, "Desaf'o del Sabor" (The Flavor Challenge), in a more family-oriented direction this year.