Cadbury Schweppes Americas Beverages (CSAB) is using a recipe competition to help promote its leading brand beverage, 7UP, to Hispanic consumers. The effort will be supported by Ketchum, which has worked with the company for almost three years, and 7UP specifically since 2006.

Hollywood publicist Howard Cowan died May 14 at the age of 87, the Associated Press reported. Cowan founded Rogers & Cowan with his mentor, Henry Rogers, in 1950, and eventually went on to form Warren Cowan & Associates in 1994.

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.

On March 31st, Pizza Hut announced that it was temporarily rebranding its Dallas headquarters 'Pasta Hut' as part of the promotional campaign to introduce its new 'Tuscani Pasta' menu items.

Papa John's Pizza recently found itself apologizing for the actions of one of its franchises.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

Event sponsorships have their unintended costs, according to the New York Times. Stephanie Clifford reports on how Yum Brands CEO David C. Novak issued prepared remarks about the splendor of the Kentucky Derby, without knowing that NBC had just announced that injured horse Eight Bells had been euthanized.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.

SEATTLE: Starbucks is making consumer outreach a priority as it rethinks its entertainment division and returns focus to its core product: coffee.