Financial Services Articles

IRS eyes small business in new awareness push

Tonya Garcia May 15, 2008

WASHINGTON: The Internal Revenue Services' (IRS) small business and self-employed division began an awareness campaign designed to share tax information with new small business owners.
 

Years of branding efforts pay off for CBIZ

Jaimy Lee May 12, 2008

From a new name to its thought-leadership push, CBIZ is making inroads with various audiences
 

The growth of green radio, networking tools, more

Beth Krietsch May 06, 2008

How does green radio's growth affect media relations?
 

Adjustment for a changing market

Keith O'Brien, Tonya Garcia May 05, 2008

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Tonya Garcia were in New York to discuss financial communications.
 

Fed to discuss seven-point plan for credit card reform

Kimberly Maul May 02, 2008

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.
 

US economy slump provides global opportunities

Ted McKenna May 02, 2008

Although various sectors of the US economy - most notably the housing market - face grave difficulties at the moment, agency executives say that the tough times also present great opportunities for their corporate and financial practices.
 

Group aims to change the housing stigma

Ted McKenna April 28, 2008

The National Association of Home Builders works to portray the industry positively in a 'meltdown'
 

Cision unveils reputation index

Tonya Garcia April 24, 2008

Despite the economic tumult, JPMorgan Chase and Bank of America saw their reputations take a turn for the better, according to Cision's Corporate Media Reputation Index for Q1 2008
 

AltaOne uses curiosity to create buzz about opening

Telisha Bryan April 23, 2008

Bank branch openings typically don't grab attention. So when AltaOne Federal Credit Union was expanding into Bakersfield, CA, it wanted to intrigue residents. "We wanted to give people a reason to care," says Wendy Cleveland, VP of marketing/business development at AltaOne.
 

Bear Stearns' silence adds to its downfall

Nicole Zerillo April 09, 2008

Too slow in reacting to rumors, Bear Stearns lost its reputation and the public's confidence
 
 
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