Family Communications Inc. (FCI), the nonprofit production company founded by Fred Rogers, teamed up with Markowitz Communications to promote its first ever Won't You Be My Neighbor?

The top high school football players in the US often exhibit dedication, respect, personal courage, and physical and emotional strength, qualities the US Army values in its soldiers.

I recently joined 30 colleagues from the academic, agency, and corporate worlds for a symposium co-sponsored by the Arthur W. Page Society and the Institute for Public Relations, groups on which I serve as a trustee. The Tuck School of Business at Dartmouth College hosted the event for the third year.

When the economy stumbles, PR is typically one of the first places that skittish companies make cuts. But as PR agencies work to gain the confidence of C-suite executives, those PR pros with MBAs are better positioned to make a compelling case for preserving the marketing budget during lean times.

San Diego State University (SDSU) partnered with the DEA and District Attorney's Office to crack down on drug use, which had infiltrated the university. The DEA launched a drug bust on May 6, titled Operation Sudden Fall, and netted 96 people, 75 of which were students.

WASHINGTON: The Federal Trade Commission (FTC) coordinated nationwide arrests of telemarketing scammers to draw media attention to a new campaign educating consumers about telemarketing fraud.

BALTIMORE: United Way of America launched its first large-scale public awareness campaign targeting online media.

TARRYTOWN, NY: Kraft is sponsoring an initiative that paired at-risk high school girls with college students to pitch product ideas to the company.

Initially a cause-marketing campaign between Hasbro's Playskool brand and nonprofit Boundless Playgrounds, the partnership quickly became something else, says Dawn Wilcox, GM of Allison & Partners. It "evolved into a social impact, grassroots, advocacy, community relations effort... to make sure children have the right to play."

BALTIMORE: A number of state and local destinations are launching summer campaigns prioritizing outreach to tourists within driving distance, in an attempt to offer value as gas prices continue to rise and recession threats remain.