BALTIMORE: A number of state and local destinations are launching summer campaigns prioritizing outreach to tourists within driving distance, in an attempt to offer value as gas prices continue to rise and recession threats remain.

WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

WASHINGTON: The Federal Communications Commission (FCC) hired Ketchum for a $1.48 million account to educate consumers on what electronic devices they will need to watch TV when stations across the US begin transmitting exclusively in digital format (DTV) on February 17, 2009.

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

CHICAGO: Encyclopedia Britannica is promoting its online information as a free service to Web publishers, and has hired Holtz Communication & Technology (HC&T) to focus PR efforts on bloggers.

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

NEW YORK: Dillard University, a historically black university in New Orleans, hired Hill & Knowlton to oversee a major rebranding campaign.