Theano Apostolou believes she has the best job in entertainment right now. As VP of publicity, talent relations, and promotional events for AMC, including Emmy-winning Mad Men, many might agree.

Several well-known brands have recently introduced new logos, including Starbucks and, more recently, Pepsi-Cola. The company unveiled its new "smile" logo last month as part of a long-term effort to revamp brands like Pepsi and Mountain Dew.

By now, few in the PR industry still need to be convinced of the power of digital marketing. Yet for those companies still hesitant to make the leap, The 2008 PRWeek/Burson-Marsteller CEO Survey provides further proof. The survey, which polled 200 non-agency CEOs, shows that in the coming year, 67% of respondents plan to spend "much more" on digital marketing.

How is it possible that - despite a series of high-profile statements and addresses by President Bush - financial markets continue to gyrate wildly, consumer confidence has gotten worse rather than better, and skepticism about the federal government's proposed solutions to the economic crisis abounds?

In today's business world, a company's success depends on the ability of its senior executives to communicate with various audiences.

Eva Chen, Teen Vogue beauty and health director, enjoys a confluence of her pre-med knowledge of science and health with a passion for beauty. She chats about beauty trends seeing effects from the economy, the kinds of pitches she likes to receive, and the magazine's place in an increasingly Web-based teen sector.

CEOs are increasingly relying on digital media tactics in their marketing plans, finds the 2008 PRWeek/Burson-Marsteller CEO Survey.

NEW YORK: CollegeClickTV.com, a Web site featuring video tours of about 200 universities that launched on November 3, is conducting an outreach campaign that targets parents, students, and the outlets they turn to for college information.

NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts.

ROLLING MEADOWS, IL: Thermos launched a campaign called "Hydration for All" on November 3 to educate consumers about the health benefits of drinking water and to promote its Intak, a new Bisphenol A (BPA)-free Thermos.