Who is your client and what are its media goals?

LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

ATLANTA: Orkin Pest Control launched a cause campaign, Fight the Bite, with a goal of raising $100,000 for 10,000 insecticide-treated bed nets for use in Africa. PR firm Jackson Spalding is handling the campaign.

NEW YORK: Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

Pope Benedict XVI'S visit last month marked only the fourth time a sitting pope has made a trip to New York. Joseph Zwilling, director of communications for the Roman Catholic Archdiocese of New York, had to make sense of the hysteria generated by the unique event.

While the pundits debate the current state of the economy and whether it fits the formal definition of a recession, we continue to see high gas prices, consumer spending is sluggish, the dollar is weak, healthcare costs are skyrocketing, and the housing crisis is affecting everyone from Bear Stearns to the average citizen.

If I could hire any two people in the world to join my PR consultancy, who would they be?

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.