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Automotive Articles
Presidential candidates trade harsher barbs
Aarti Shah
August 07, 2008
Presidential campaigns take on harsher rhetoric; GM asks ad agencies to slash fees; Census shows a changing US population; and more.
Port of Los Angeles limits PR work to one agency, per Mayor
Kimberly Maul
August 05, 2008
LOS ANGELES: The Port of Los Angeles plans to award The Rogers Group, with a one-year, $350,000 contract this Thursday for work on its Clean Truck Program after the LA Mayor's office requested the Port limit its work with PR firms.
BP's first lifestyle campaign showcases 'healthy' gasoline
Nicole Zerillo
July 31, 2008
WARRENVILLE, IL: BP Products North America recently launched its first full-scale lifestyle effort to show consumers how its new BP gasoline with Invigorate cleans and extends the use of engine parts, in the same way a healthy lifestyle contributes to a longer lifespan.
Cruise line association's plans unveiled in newspaper
Ted McKenna
July 30, 2008
FT. LAUDERDALE, FL: The fate of a PR campaign developed for Cruise Lines International Association (CLIA) appears up in the air after it was accidentally e-mailed to a Connecticut reporter.
AutoTrader looks for a home run in 'Drive to a New Start' campaign
Kimberly Maul
July 28, 2008
ATLANTA: AutoTrader.com's baseball-themed "Drive to a New Start" campaign, which emphasizes the Web site's new cars for sale, is making a final push as the effort heads into its final month and a half.
Carmakers look to hybrids to create buzz
Jaimy Lee
July 18, 2008
Carmakers battle it out, PR plans' leaked to press, Levi's new marketing plan, and more.
Top 'Tribune' staffers resign
Nicole Zerillo
July 15, 2008
More controversy at the Tribune company, Xbox adds social networking, HBO generates more buzz with another show, and more.
AAA promotes child safety seats
David Ward
July 15, 2008
The use of child safety seats in cars might seem like a no-brainer, but the reality is many parents get mixed messages about what seat is best and how long kids should use them.
Ford experiential events bring Flex to influencers
Nicole Zerillo
June 26, 2008
DEARBORN, MI: Ford Motor Co.'s communications team set up a series of experiential events to create buzz for its crossover SUV, Ford Flex, which is on its way to dealerships now.
Greyhound's Boltbus drives attention to its new services
Aarti Shah
June 25, 2008
When Greyhound launched its new Boltbus service, the company wanted to challenge all the prevailing stereotypes about bus travel in the competitive Northeastern market.
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