Automotive Articles

Presidential candidates trade harsher barbs

Aarti Shah August 07, 2008

Presidential campaigns take on harsher rhetoric; GM asks ad agencies to slash fees; Census shows a changing US population; and more.
 

Port of Los Angeles limits PR work to one agency, per Mayor

Kimberly Maul August 05, 2008

LOS ANGELES: The Port of Los Angeles plans to award The Rogers Group, with a one-year, $350,000 contract this Thursday for work on its Clean Truck Program after the LA Mayor's office requested the Port limit its work with PR firms.
 

BP's first lifestyle campaign showcases 'healthy' gasoline

Nicole Zerillo July 31, 2008

WARRENVILLE, IL: BP Products North America recently launched its first full-scale lifestyle effort to show consumers how its new BP gasoline with Invigorate cleans and extends the use of engine parts, in the same way a healthy lifestyle contributes to a longer lifespan.
 

Cruise line association's plans unveiled in newspaper

Ted McKenna July 30, 2008

FT. LAUDERDALE, FL: The fate of a PR campaign developed for Cruise Lines International Association (CLIA) appears up in the air after it was accidentally e-mailed to a Connecticut reporter.
 

AutoTrader looks for a home run in 'Drive to a New Start' campaign

Kimberly Maul July 28, 2008

ATLANTA: AutoTrader.com's baseball-themed "Drive to a New Start" campaign, which emphasizes the Web site's new cars for sale, is making a final push as the effort heads into its final month and a half.
 

Carmakers look to hybrids to create buzz

Jaimy Lee July 18, 2008

Carmakers battle it out, PR plans' leaked to press, Levi's new marketing plan, and more.
 

Top 'Tribune' staffers resign

Nicole Zerillo July 15, 2008

More controversy at the Tribune company, Xbox adds social networking, HBO generates more buzz with another show, and more.
 

AAA promotes child safety seats

David Ward July 15, 2008

The use of child safety seats in cars might seem like a no-brainer, but the reality is many parents get mixed messages about what seat is best and how long kids should use them.
 

Ford experiential events bring Flex to influencers

Nicole Zerillo June 26, 2008

DEARBORN, MI: Ford Motor Co.'s communications team set up a series of experiential events to create buzz for its crossover SUV, Ford Flex, which is on its way to dealerships now.
 

Greyhound's Boltbus drives attention to its new services

Aarti Shah June 25, 2008

When Greyhound launched its new Boltbus service, the company wanted to challenge all the prevailing stereotypes about bus travel in the competitive Northeastern market.