Geno Effler truly enjoyed the episode of Desperate Housewives in which Susan Mayer (played by Teri Hatcher) crashed her old Volvo XC70 into a lake and survived to replace it with the newer 2008 model. Volvo's VP of public affairs, North America, had sat at the table with the TV producers, the product placement company, and other Volvo execs, and knew it was perfect for the car company's main brand platform: safety.

DETROIT, MI: General Motors (GM) said its announcement to shutter truck plants in favor of small-car production furthers its earlier message promoting fuel-efficient vehicles.

TORRANCE, CA: Toyota Motor Corp. kicked off a new immersive entertainment campaign to market its 2009 Camry to black women.

PITTSBURGH: Carbon Motors, a startup manufacturer, which recently hired DC-based Adfero Group as its AOR, will take its law enforcement vehicles directly to the police with a nationwide tour of police training facilities.

After calling former New York Times reporter and current Vanity Fair writer Todd Purdum "sleazy," "dishonest," "slimy," and a "scumbag," former President Bill Clinton retreated a few steps back to clear up his comments, according to The Huffington Post.

LoyalTV.com [LTV], a recently launched Web site, is giving consumers the opportunity to post videos about their experiences with products running the gamut from Wilson tennis balls to apple peelers.

NASHVILLE: Nissan made several recent changes in its PR strategy in an effort to strengthen outreach to the Hispanic community, including joining the League of Latin American Citizens (LULAC).

Who is your client and what are its media goals?

Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week (this article originally appeared at DMNews.com).

WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.