Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week (this article originally appeared at DMNews.com).

WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

MILWAUKEE, WI: Harley-Davidson will take its newly released Dark Customs line on a skateboarding tour this June in an effort to align the new motorcycle designs with a younger demographic.

Who is your client and what are its media goals?

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.

A car is never just a car. It's a moving expression of many subconscious neuroses, desires, and core values, which, of course, is why car companies spend billions of dollars on corporate branding.

An analysis by The New York Times found that the Bush Administration's communications team used a group of "military analysts" that frequently appear as experts on a variety of TV networks to skew the media coverage in its favor post-September 11.

WOODLAND HILLS, CA: Airstream, a manufacturer of luxury travel trailers, hired JMPR as its new AOR to assist with its rebranding. The firm will help Airstream target a younger demographic of active families and professionals in their early 40s.

Ford Motor Co. recently teamed with House Party to promote its products in a way that lets consumers truly experience the Ford brand - an experiential marketing party called The Big Drive.

GREENVILLE,SC: Michelin chose Hill & Knowlton (H&K) to oversee its Michelin brand passenger and light truck replacement tires in the US, after a review that began in January.