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Arts and Entertainment Articles
MTV reaches out to music fans with video Web site
Kimberly Maul
October 29, 2008
It has seemingly been years since MTV has actually played music videos. But the network is bringing back the tunes online.
'NY Observer' serves boost to Levy
David Ward
October 29, 2008
Who is your client? What are its media goals?
Bahamas International Film Festival builds buzz via industry outreach
Kimberly Maul
October 28, 2008
NASSAU, BAHAMAS: The Bahamas International Film Festival (BIFF) is concentrating its PR efforts leading up to this year's event to build its international reputation and compete against other well-known film festivals around the world.
Tech giants collaborate to battle censorship abroad
Alexandra Bruell
October 28, 2008
Tech giants back common principals abroad; a man pays the bills with user-generated content; Lydia Hearst doesn't write her own column; and more...
Publicis reports 5.1% Q3 revenue growth
Tonya Garcia
October 28, 2008
PARIS: Publicis Groupe reported $1.386 billion in consolidated revenue for the third quarter ending September 30, a 5.1% revenue growth compared with Q3 2007 with constant exchange rates.
Bolstering press releases, social media tips, and more
Beth Krietsch
October 28, 2008
"Including search engine optimization and multimedia elements in your press release can generate more interaction with your target audience and make your release 'stickier' in news portals," says Paolina Milana, VP of marketing at Marketwire.
CBS makes online viewing interactive
Kimberly Maul
October 22, 2008
CBS Interactive is going beyond showing full episodes of its shows online by introducing "social viewing rooms"
Piece in 'People' caps New Era push
David Ward
October 22, 2008
Who is your client? What are its media goals?
Chinatown encourages visitors to 'SEE' the neighborhood
Kimberly Maul
October 20, 2008
NEW YORK: The Chinatown Partnership of New York will launch a two-month marketing campaign to encourage people to visit the neighborhood in lower Manhattan.
Cellphones gain popularity for distributing celebrity gossip
Ivey Overstreet
October 20, 2008
Smartphones peddle in celeb news; Apple ads target Microsoft; Palin - the real one - takes to SNL; and more
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The road ahead
J&J apologizes, says it missed the mark with Motrin mom ad
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Study finds PR aids startups' funding efforts
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'Consumer Reports' push takes on credit card debt
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10th anniversary: travel and tourism roundtable
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Study finds PR aids startups' funding efforts
'PC Magazine' to cease printing after January issue
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'WSJ's' Thomson calls for new voice in media at NEXT Conference
PRN cuts 25 jobs, Armon to step down
Small banks uncover comms opportunity amid downturn
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