Arts and Entertainment Articles

MTV reaches out to music fans with video Web site

Kimberly Maul October 29, 2008

It has seemingly been years since MTV has actually played music videos. But the network is bringing back the tunes online.
 

'NY Observer' serves boost to Levy

David Ward October 29, 2008

Who is your client? What are its media goals?
 

Bahamas International Film Festival builds buzz via industry outreach

Kimberly Maul October 28, 2008

NASSAU, BAHAMAS: The Bahamas International Film Festival (BIFF) is concentrating its PR efforts leading up to this year's event to build its international reputation and compete against other well-known film festivals around the world.
 

Tech giants collaborate to battle censorship abroad

Alexandra Bruell October 28, 2008

Tech giants back common principals abroad; a man pays the bills with user-generated content; Lydia Hearst doesn't write her own column; and more...
 

Publicis reports 5.1% Q3 revenue growth

Tonya Garcia October 28, 2008

PARIS: Publicis Groupe reported $1.386 billion in consolidated revenue for the third quarter ending September 30, a 5.1% revenue growth compared with Q3 2007 with constant exchange rates.
 

Bolstering press releases, social media tips, and more

Beth Krietsch October 28, 2008

"Including search engine optimization and multimedia elements in your press release can generate more interaction with your target audience and make your release 'stickier' in news portals," says Paolina Milana, VP of marketing at Marketwire.
 

CBS makes online viewing interactive

Kimberly Maul October 22, 2008

CBS Interactive is going beyond showing full episodes of its shows online by introducing "social viewing rooms"
 

Piece in 'People' caps New Era push

David Ward October 22, 2008

Who is your client? What are its media goals?
 

Chinatown encourages visitors to 'SEE' the neighborhood

Kimberly Maul October 20, 2008

NEW YORK: The Chinatown Partnership of New York will launch a two-month marketing campaign to encourage people to visit the neighborhood in lower Manhattan.
 

Cellphones gain popularity for distributing celebrity gossip

Ivey Overstreet October 20, 2008

Smartphones peddle in celeb news; Apple ads target Microsoft; Palin - the real one - takes to SNL; and more